Manager - Marketing Analytics (Somerset)

Manager - Marketing Analytics

The Manager - Marketing Analytics is a key member of the Marketing Operations team, responsible for driving a unified data strategy that supports marketing effectiveness and decision-making. This role collaborates closely with stakeholders to understand reporting needs, identify and assess data sources, and ensure data quality. A core responsibility includes compiling and maintaining comprehensive data dictionaries and formalizing data agreements with marketing teamsdefining metric ownership and reporting standards. In addition to designing robust data architectures, the Manager - Marketing Analytics develops scalable data models and frameworks that deliver actionable insights.

Role Description

• Collaborate with Marketing leadership to define data strategy and architecture aligned with KPIs and performance analysis
• Develop and implement standardized data models and frameworks to ensure consistent reporting and data quality
• Compile and maintain data dictionaries and data agreements with marketing teams, including metric ownership and reporting protocols
• Identify and document data sources and integration rules to ensure data integrity and accuracy
• Design and oversee scalable data infrastructure to support reporting and analytics
• Utilize tools such as Power BI and Python to build and maintain dashboards and analytics environments
• Communicate data architecture strategies and insights across the Marketing organization to promote data literacy and alignment

Behaviors and Competencies

Skill Level Requirements

Other Requirements

Preferred :

The estimated annual pay range for this position is $90,000 - $126,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity M / F / Disability / Protected Veteran Status