Digital Marketing Operations Specialist

Summary

Posted : Jun 24, 2024

Weekly Hours : 40

Role Number : 200555639

Imagine what you could do here. The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries.

It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.

Join Apple, and help us leave the world better than we found it. Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services.

This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

Apple is seeking a dynamic, highly motivated individual to join the U.S. Education Strategy, Demand Generation and Enablement team.

As the lead for digital marketing operations, you will help the demand generation team unlock ways of engaging with customers in an impactful way and track marketing success.

Description

• Own the digital marketing tech stack for US Education including direct to customer campaigns and through partner campaigns.
• Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business.
• Create and maintain metrics reports on marketing activities, efficiency, and business impact. - Be responsible for the marketing instance of Salesforce - Lead marketing use of marketing automation platform - Lead contact acquisition and database strategy and oversight and ongoing cleanse with new contacts - monitor and maintain data quality within the marketing database.
• Stay abreast of the latest marketing technology trends - Lead web based event execution and reporting - develop robust knowledge of event tool - Work closely with sales operations, BPR and engineers on developing marketing automation capabilities and execution - SME on email scoring and nurture - Collaborate with worldwide marketing team on social media enablement execution and metrics
• 5 years of marketing operations and digital marketing experience
• Excellent written, verbal communication and presentation skills
• Ability to analyze large amounts of data across multiple systems
• Understanding on B2B lead funnel, MQL and SQL tracking
• Understanding of data privacy laws (GDPR, CCPA, UCAN...)
• Solid understanding of Pardot
• Expertise in Salesforce
• Proficiency in Qualtrics
• Proficient in HTML

Preferred Qualifications

• Degree in marketing, education, business, or related discipline, preferred.
• Pardot Certification preferred
• Ability to quickly learn new marketing automation platforms and systems
• Resourceful, creative, and results oriented with high energy and a positive attitude.
• Ability to quickly establish trust, credibility, influence and drive results across a variety of cross-functional and multi-directional partners
• Ability to cultivate relationships and work collaboratively across many functional teams.
• Passion and self-motivation, with outstanding attention to detail, sense of urgency, and follow-through
• Experience in social media metrics
• Strong background in AB testing across digital channels
• Content creation experience in Adobe Creative Suite, InDesign and After Effects

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role.

The base pay range for this role is between $110,700 and $166,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.

Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.

You'll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note : Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

More

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Learn more about your EEO rights as an applicant.