Senior Director of Marketing

Company Description

Are you the right candidate for this opportunity Make sure to read the full description below.

ABOUT ASPEN VENTURES

Aspen Ventures is a vertical of Aspen Onethat represents Aspen One’s brand, community, and uniqueness. While founded in Aspen, we are global in our mindset, activation and vision.

Our primary focus is to amplify Aspen One’s vision to renew the mind body, and spirit to inspire a better world 'Beyond the Valley'.

Aspen Ventures develops new business streams that are founded in Aspen One’s values and not dependent on season or geography to expand the Aspen ethos globally.

ASPENX apparel, rental, and experiences are some of Aspen Ventures’ current consumer facing brand vehicles.

Job Description

The Senior Director of Marketing will lead the development and execution of creative content, brand, and marketing strategies across brands, driving results for offerings that include high-performance luxury products, retail, rentals, and experiences.

This role involves leading brand content, eCommerce, digital marketing, and merchandising campaigns. The ideal candidate will also be responsible for ensuring brand synergy with Aspen One, as well as other partnerships to increase brand awareness and drive sales.

The budgeted salary range for this position is $144,206 - 200,000. Actual pay will be dependent on budget and experience;

all our salaried roles are eligible for bonus.

Applications for this position will be accepted until September 15, 2024.

Essential Job Functions :

Develop and implement brand and marketing strategy to drive sales and increase brand awareness via owned and paid channelsLead, mentor, and develop a high-performing marketing team with a hands-on approachPartner with shared services to manage the brand's social media presence and create engaging content to increase followers, engagement, and conversionCollaborate with the Aspen One Brand and Digital teams to develop cross-promotion strategies and ensure brand campaign synergy and increase brand visibilityWork closely to create strong relationships with internal and external stakeholders to identify new market opportunities, product expansions, or partnerships that can drive incremental revenueAnalyze and measure marketing results, market trends, and consumer data and insights to inform marketing strategy and tactics, explore new channels, tools, and technologies to ensure the brand remains competitive and relevantRegularly update senior leadership on marketing performance, challenges, and opportunities, and align marketing initiatives with the company's broader strategic goalsProtect, build, and enhance brand integrity across all platformsCreate, track, and manage the department’s budgetOther duties assigned

Qualifications

Bachelor's degree in Marketing, Advertising, or a related field10-15 years of experience in marketing, with at least 5-7 years of experience in a leadership roleStrong understanding of brand, ecommerce marketing, digital, paid media, and merchandising strategiesExperience in fashion, experiences, retail, ski, luxury, outdoor or sporting goods industry is a plusExcellent communication, leadership, and project management skillsStrong analytical skills and experience using data to inform marketing decisionsExperience with social media, public relations, and influencer marketingAbility to work independently and manage multiple projects simultaneously

Additional Information

Supervision Given and Received

Supervision Given :

Exercises general supervision over marketing team. Assigns a variety of routine tasks, sets general expectations of results expected within company’s policies and procedures.

Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance;

rewarding and disciplining employees; addressing complaints and resolving problems.

Supervision Received :

Works under limited supervision of Chief Brand officer and Chief Operating Officer. Receives guidance in terms of broad goals and overall objectives and is responsible for establishing strategical methods to attain them.

Can formulate policies but does not necessarily have final authority for approval. Review of work is not detailed and emphasizes accomplishment of broad work objectives, rather than specific assignments.

Work Environment and Physical Demands

Ability to stand, type and sit at desk / computer for most of the work shift executing repetitive movements

No adverse or hazardous conditions

Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits

This position is categorized as a regular full-time position eligible for the following benefits :

Enrollment dates differ across the various programs.

Health, Dental and Vision Insurance ProgramsFlexible Spending Account ProgramsLife Insurance ProgramsPaid Time Off ProgramsPaid Leave Programs401(k) Savings PlanEmployee Ski Pass and Dependent Ski PassesOther company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

By accepting a position with Aspen One, Aspen Skiing Company, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job.

Duties and responsibilities may change at any time with or without notice.

Aspen One / Aspen Skiing Company / Aspen Ventures / Aspen Hospitality is an equal opportunity employer.

For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com / employment / benefits-and-perks

As of March 11th 2022, Aspen One, Aspen Skiing Company, ASPEN Ventures & Aspen Hospitality will no longer require all active employees to be fully vaccinated in the workplace.#J-18808-Ljbffr