Senior Manager, Marketing Analytics

Job Description

Job Description

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests.

We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network.

We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

DEPARTMENT PURPOSE

The Marketing Performance Analytics team’s purpose is to empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise.

We have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results.

We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition.

The team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.

This role will play an important role in helping the business understand marketing behavior across all of Vail’s properties and across multiple different lines of business.

Job Summary :

Reporting to the Director of Marketing Analytics and Test & Learn, the Senior Manager is to own a segment of Vail’s marketing channel analytics, guide the marketing organization on new strategic initiatives, and handle incoming tagging requests.

This includes end-to-end measurement planning, reporting, dashboard building, deep-dive analysis in Snowflake and Tableau, quality assurance of marketing channel data collection, long-term strategic thinking and special projects.

Additionally, this role will be focused on elevating Vail’s marketing strategy by leading advanced analytics projects including multi-touch attribution, customer acquisition cost analysis, and taxonomy implementation.

This role will partner with marketing channel teams (Digital, Paid Media, Relationship Marketing, etc.) in support of our various lines of business (e.

g. Season Pass, Ski / Ride School, Hospitality, My Epic Gear & Rentals).

Job Specifications :

Outlet : Corporate Broomfield, CO

Shift & Schedule Availability : Full Time / Year Round

The budgeted range starts at $116,040.30 - $130,000 + annual bonus. Actual pay will be adjusted based on experience

Weekend work may be expected occasionally during peak sales weekends

Job Responsibilities :

Lead a team of analysts covering paid, owned, and earned channels

Own multiple lines of business reporting as well as collaborate with Channel and LOB stakeholders on identifying opportunities for optimizations

Lead audit, analysis, and optimization of Vail’s metadata, including its Solution Design Reference (SDR) and Taxonomy

Lead strategic initiatives including data automation, data democratization, and advanced analytics analyses

Manage reporting pipelines ensuring stakeholders are proactively informed about performance and advised on next best steps to take

Perform analysis on Vail’s online & offline data to create new ways of thinking that advance the company’s data maturity

Tools leveraged in this role :

Adobe Analytics, SQL, Python, Snowflake, Tableau, Microsoft Office, JIRA, Mouseflow, Meta, Smartly, Adobe Ad Cloud, Mailgun, Airship, Databricks

Job Requirements :

Bachelor's degree in Marketing, Data Analytics, a relevant technical field, or equivalent practical experience

6+ years of digital / marketing / media analytics experience

2+ years of management experience including hiring and talent development

Proficiency in SQL & Python

Ability to communicate with stakeholders at a variety of levels including the CMO

Comfortable in a fast-paced, deadline driven environment

Preferred

Knowledge of Snowflake and / or cloud-based databases (BigQuery, Redshift, etc.)

Experience with Adobe Analytics required

Knowledge of JIRA and project management tools

Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital)

Familiarity with Vail Resorts, its operations, and key product offerings

Why this role is special :

Vail Resorts is at the forefront of the Travel and Tourism industry redefining the ski industry in the 21st century

Leveraging analytics is a core pillar of Vail Resorts’ strategy moving forward a critical driver of our success leading to a strong willingness to invest

We are a data-driven business with a proprietary guest database unmatched by any other company in the industry a great foundation for building out advanced analytics

The opportunity to take our capabilities to the next level driving key guest insights, supporting our analytical capability development, and having significant impact on the business

Direct exposure to leaders of the business a unique opportunity to team with our business leadership to reimagine marketing analytics in a growing team

All the free skiing / riding you and your dependents can handle free Epic passes, discounted lodging and retail

The expected Total Compensation for this role is $116,040.30 - $130,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus :

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.

S. states* in which we currently operate. This includes : California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time;

and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 505457

Reference Date : 10 / 07 / 2024

Job Code Function : Marketing

Job Type : JobType