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Associate Director of Marketing Analytics

VirtualVocations
Durham, North Carolina, United States
Full-time

A company is looking for an Associate Director of Marketing and Audience Analytics.Key ResponsibilitiesDevelop and implement audience analytics strategies to support marketing goalsAnalyze complex data sets to provide insights on audience behavior and campaign performanceManage and mentor a team of analysts, fostering their professional developmentRequired QualificationsBachelor's degree in Marketing, Business, Statistics, or a related field;

Master's degree preferred7+ years of experience in marketing analytics or audience insightsStrong proficiency in analytics tools such as Google Analytics, Adobe Analytics, and SQLProven experience in audience segmentation and targetingExperience managing and mentoring a team

13 days ago
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