Global Brand Manager, Sharpie

Global Brand Manager, Sharpie

The Brand Manager, Global position on Sharpie will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

Responsibilities include managing the business with an eye towards speed and focus on increasing gross margin and overall brand profitability, collaborating across all key functions globally and being recognized as a key leader in driving the cross functional team and agenda, communicating regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets, and helping refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights.

The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key responsibilities include helping embed the global brand positioning globally by working with local countries and regions, helping lead development of the short and long term global brand strategy; partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market, executing the global brand architecture in all brand communications and packaging; partner with local countries and regions to help them shift fully into the approved global brand architecture, being the enforcer of the global brand identity guidelines in all markets; protecting the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication, leading portions of innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide, contributing to the global annual brand planning process with input from the local brand team, owning timely development and execution of all core assets needed to support a new item launch for omni channel deployment, being an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market, and understanding the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals.

Required experience / qualifications include a four-year college degree, MBA preferred, 3+ years of brand management experience, experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data, prior experience in CPG (Consumer Products) or a Durables organization, exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor / category actions to drive leadership brand sales, and demonstrated ability to deliver results.