Job Description
Job Description
Marketing Director Job Description
Reporting Structure : Reports to Executive Vice President, Marketing & Communications
Direct Report : Marketing + Programming Coordinator
Role Overview : The Marketing Director is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO’s and The Bastion Collection’s brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand, while driving results across dining, restaurant and event programming.
Cross-Functional Leadership
- Act as the primary liaison between The Bastion Collection’s corporate marketing Department and on-property operations, culinary, and membership teams.
- Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.
- Work with building management and external partners to ensure seamless integration of Seia + the Cafe into the broader community.
Brand Strategy & Content Oversight
Set the overarching content and social strategy for restaurant and club, including key campaigns, chef storytelling, and cultural programming.Approve monthly content calendars, ensuring alignment with brand voice and objectives.Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights.Email Marketing & CRM
Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.Oversee CRM (SevenRooms) strategy, segmentation, and reportingEvaluate campaign performance and optimize future efforts.Digital Marketing
Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.Oversee SEO strategy and ensure best practices across platforms.Ensure the website reflects brand standards; approve major updates and content direction.Partner ships, Programming & Events
Ideation and strategy for brand partnerships, seasonal activations, and programming events.Ensure programming reinforces Seia’s positioning at the intersection of culinary, culture, and community.Approve all external-facing assets tied to partnerships and activations.PR & Media
Support in shaping press strategy in collaboration with agency partners.Approve press materials, manage media relationships, and oversee press visits.Creative & Collateral Oversight
Approve and direct all collateral (menus, event signage, invitations, partnership assets).Ensure creative consistency across print, digital, and on-site brand touchpoints.Oversee coordination of photo / video shoots.Membership Communications
Oversee tone, strategy, and approval of all member communications (email, digital, in-app).Partner with Bastion, Membership and F&B teams to formulate membership programming strategy.Approve communications calendar and ensure alignment with overall Seia strategy.We use eVerify to confirm U.S. Employment eligibility.
