Strategic Marketing Manager

The Strategic Marketing Manger is responsible for the development and implementation of strategic marketing and communication plans and initiatives for the Market Sectors within the Bureau.

What You Will Do :

• Assists the Director of Strategic Marketing in the implementation of corporate strategic marketing and communications plans.
• Assists other corporate executives in the development and implementation of business plans and develops supporting marketing and communications plans.
• Develops and maintains close relationships with influential industry organizations and institutions in the Market Sector to position and create opportunity for ABS.
• Stays actively informed concerning significant business and technical activities within the Market Sector .
• Stays actively informed concerning competitor marketing and communications initiatives as related to the Market Sector .
• Ensures the Market Sector marketing and communications plans are organized and operated to carry out the approved business and marketing plans.
• Leads planning, development and execution of strategic marketing plans and tactics for Market Sector , including internal and external print and digital collateral, social and traditional media, and client and industry events.
• Strengthen the Company's presence in line with corporate strategy related to Market Sector goals and objectives.
• Identifies innovative marketing opportunities within the industry.
• In coordination with Corporate Strategy and Development, understands market and economic conditions related to the Market Sector , including changes and trends that may affect marketing activities.
• Analyzes marketing efforts and campaign results for continuous improvement, reporting performance on all marketing and communications efforts including spend, conversion rates, pipeline contribution and ROI.
• Serves as the focal point for the for the global Marketing & Communications team related to Market Sector planning, design and execution of Market Sector activity.
• Develops and communicates project timelines to global Marketing & Communications team.

What You Will Need :

Education and Experience

Knowledge, Skills, and Abilities

Reporting Relationships :

Report to Director, Strategic Marketing and may have managing and / or individual contributor direct reports.

ABOUT US

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.

ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.

About Our Benefits

ABS Group proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers additional support in personal wellness, including work-life services. ABS Group also offers a 401K plan with a generous company match, subject to plan requirements.

Equal Opportunity

The ABS Group of Companies is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.

Notice

ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.

Other

This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs