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Social Media Strategist

Social Media Strategist

K-1 Speed IncIrvine, CA, US
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Job Description

Job Description

Building successful marketing campaigns takes careful planning, development, and a strong social media strategist who can reach the target audience. K1 Speed is seeking a skilled social media strategist to help us build social media campaigns that capture prospects’ attention and engage existing customers.

Responsibilities

  • Produces, edits, and proofs digital content according to a content schedule.
  • Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, Twitch, and Reddit according to a content schedule.
  • Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge Social Media Platforms success.
  • Oversees and contributes to results reporting and presentations.
  • Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities.
  • Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging.
  • Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding / engaging with customers and employees as needed.
  • Closely monitor social media channels for trends, customer feedback, and industry news.
  • Collaborates with a variety of key internal and external stakeholders in a matrix environment.
  • Develops social media influencer campaigns to encourage engagement in real-time.
  • Performs other related duties and projects as required by management.

Skills and qualifications

  • Understanding of web traffic metrics / analytics
  • Strong verbal and written communication skills
  • Experience creating and scheduling content calendars
  • Short form writing experience is necessary within social content context
  • Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok
  • Excellent time management skills and customer-service oriented attitude
  • Excellent attention to detail is a must
  • Excellent analytical, written, and verbal communication skills
  • Ability to work in a fast-paced environment and learn quickly
  • Self-starter; takes initiative; excellent time management skills and ability to work independently and as part of a team
  • Experience using social publishing tools (Sprout Social, Social Studio, Plannable)

    • Preferred qualifications

  • 3-4 years’ experience working as a social media strategist or manager
  • A bachelor’s (or equivalent) degree in marketing or a related field
  • Hands-on experience using social media to build brand awareness
  • Ability to identify target audiences’ preferences and produce tailored content
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