Talent.com
Sr. Director, B2B & Retail Marketing

Sr. Director, B2B & Retail Marketing

GoodRxSanta Monica, CA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Sr. Director Of B2B & Retail Marketing

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About The Role

GoodRx is seeking a Sr. Director of B2B & Retail Marketing to lead the strategy and key GTM / enablement initiatives for Business-to-Business & Retail programs across GoodRx. Reporting to the SVP, Customer Marketing & Experience you will work with various stakeholders to develop the high level positioning and marketing strategy as well as coordinate the launch of key campaigns and in market initiatives that will drive growth and engagement. You will work with various cross functional teams to execute the got to market strategy across channels. You will also be a key stakeholder in developing our processes, tools and operating model / roadmap to support scaling these programs across multiple channels.

Responsibilities

Strategy

  • Lead the development of the B2B marketing and messaging strategy in partnership with B2B and Retail leads / stakeholders across GoodRx. Develop high level marketing plan across paid and owned channels and work with the marketing team and cross-functional partners to execute.
  • Help connect the GoodRx consumer and HCP experience to B2B partner decisions & strategies - create holistic ecosystem and experience for the end consumer.

Messaging & Positioning

  • Work with key stakeholders to create messaging framework and develop a robust content calendar and syndication strategy across multiple platforms including social, email, public relations and in person events.
  • Support development & syndication of advertorials, webinars, sales collateral, articles and white papers in partnership with key internal partners.
  • Facilitate the creation of assets required by key channel partners

    • Field Enablement, Retail & Events

  • Develop go to market processes to accelerate time to market for emails, advertorials, in store-collateral development and other assets.
  • Support process for creation of customer facing collateral including signage, counter assets, trade show assets and sales collateral.

    • Segmentation

  • Advance segmentation efforts next best action triggers to drive engagement.
  • Work with stakeholders to develop end to end lifecycle marketing communications including trigger based communications, calendar based and broadscale content.

    • Tools, Capabilities & Reporting

  • Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable.
  • Develop ongoing requirements for tools & capabilities & work with partners to implement key initiatives at scale

    • Skills & Qualifications

  • Deep understanding of the pharma market access, patient services and pharmaceutical value chain
  • Bachelor's degree in Marketing or related field, MBA preferred
  • 18+ years marketing experience with at least 6 years in a leadership role.
  • 8+ years experience in Healthcare / Pharma industry
  • Retail pharmacy industry experience preferred
  • Understanding of PBM, benefits solutions and broker relationships
  • Proven track record in B2B marketing
  • Experience with development of case studies, white papers, webinars and experience syndicating across channels including social, email, events.
  • Experience in event marketing, including tradeshow and conferences
  • Expertise with Account based marketing platforms / CRM preferred
  • Experienced leader with proven track record to attract and develop talent
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams
  • Strong analytical skills including experience with segmentation strategies with proven ability to translate performance metrics into actionable insights and high impact marketing initiatives.
  • Strong communication skills with an ability to communicate effectively across multiple levels of an organization
  • Some travel required - 30%
    • serp_jobs.job_alerts.create_a_job

    Director B2b Marketing • Santa Monica, CA, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Director of Marketing, Email, Lifecycle & Demand Generation

    Director of Marketing, Email, Lifecycle & Demand Generation

    Ideal LivingSherman Oaks, CA, US
    serp_jobs.job_card.full_time
    Director of Marketing, Email, Lifecycle & Demand Generation.Location : Sherman Oaks, CA (Hybrid) Reports to : VP, Customer Growth & Retention Company : Ideal Living. Ideal Living is a direct-to-consume...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Director, International Marketing

    Sr Director, International Marketing

    Warner Music GroupLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Sr Director, International Marketing.At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Director, Product Marketing

    Sr Director, Product Marketing

    Red BullSanta Monica, CA, US
    serp_jobs.job_card.permanent
    Sr Director, Product Marketing.The Senior Director of Product Marketing holds a critical role in shaping and implementing the Red Bull U. Product Marketing strategy, a key component of the broader R...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Marketing Operations

    Director of Marketing Operations

    Unibail-Rodamco-WestfieldLos Angeles, CA, US
    serp_jobs.job_card.full_time
    We’re seeking a results-oriented and highly organized.Director, Marketing Operations.This role blends data-driven strategy, project leadership, and cross-functional execution, supporting both...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Director, US Provider Access Strategy & Marketing

    Senior Director, US Provider Access Strategy & Marketing

    Gilead SciencesSanta Monica, CA, US
    serp_jobs.job_card.full_time
    Senior Director, Us Provider Access Strategy & Marketing.We're here for one reason and one reason only to cure cancer.Every moment is dedicated to developing treatments and every action moves us o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Retail Marketing(fashion)-Southeast LA area (Los Angeles County)

    Director of Retail Marketing(fashion)-Southeast LA area (Los Angeles County)

    24 Seven TalentLos Angeles County, CA, US
    serp_jobs.job_card.part_time
    OUR CLIENT IS AN APPAREL RETAILER IN LA, AND SEEKING A STRONG RETAIL MARKETING DIRECTOR OUT OF RETAIL(B&M) EXPERIENCE AND CURRENTLY A RETAIL MARKETING DIRECTOR AND LIVING IN SOCAL.The Director of R...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Director / VP of Integrated Marketing Santa Monica, CA

    Senior Director / VP of Integrated Marketing Santa Monica, CA

    Angel CitySanta Monica, CA, United States
    serp_jobs.job_card.full_time
    Senior Director / VP of Integrated Marketing.At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Sr Director, Product Marketing

    Sr Director, Product Marketing

    Red Bull GruppeSanta Monica, CA, United States
    serp_jobs.job_card.permanent
    The Senior Director of Product Marketing holds a critical role in shaping and implementing the RedBull U.Product Marketing strategy, a key component of the broader RedBull U.This position is respon...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Director / VP of Integrated Marketing

    Senior Director / VP of Integrated Marketing

    Angel City FCSanta Monica, CA, US
    serp_jobs.job_card.full_time
    Senior Director / VP Of Integrated Marketing.At Angel City, we are building a world-class organization that uses sport to drive equity. Our vision is to create engaging and unique experiences that bri...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director / Senior Director of MarketingSanta Monica, CA

    Director / Senior Director of MarketingSanta Monica, CA

    Angel City FCSanta Monica, CA, US
    serp_jobs.job_card.full_time
    Director / Senior Director of Marketing.At Angel City, we are building a world-class organization that uses sport to drive equity. Our vision is to create engaging and unique experiences that bring th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Marketing Operations (Los Angeles)

    Director of Marketing Operations (Los Angeles)

    Unibail-Rodamco-WestfieldLos Angeles, CA, US
    serp_jobs.job_card.full_time +1
    Were seeking a results-oriented and highly organized.Director, Marketing Operations.This role blends data-driven strategy, project leadership, and cross-functional execution, supporting both local ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Retail Marketing(fashion)-Southeast LA area (Los Angeles)

    Director of Retail Marketing(fashion)-Southeast LA area (Los Angeles)

    24 Seven TalentLos Angeles, CA, US
    serp_jobs.job_card.part_time
    OUR CLIENT IS AN APPAREL RETAILER IN LA, AND SEEKING A STRONG RETAIL MARKETING DIRECTOR OUT OF RETAIL(B&M) EXPERIENCE AND CURRENTLY A RETAIL MARKETING DIRECTOR AND LIVING IN SOCAL.The Director of R...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Sr. Director, Worldwide Brand Marketing

    Sr. Director, Worldwide Brand Marketing

    HerbalifeLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Senior Director, Worldwide Brand Marketing.The Senior Director, Worldwide Brand Marketing will own and activate critical aspects of the Herbalife global brand. This includes global brand positioning...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director, Paid Marketing - AXS

    Senior Director, Paid Marketing - AXS

    AEG WorldwideLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Senior Director, Paid Marketing.AXS connects fans with the artists and teams they love.Each year we sell millions of tickets to thousands of incredible events from concerts and festivals to sports...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Director of CPG Brand Marketing

    Senior Director of CPG Brand Marketing

    Pressed JuiceryCulver City, CA, United States
    serp_jobs.job_card.full_time
    Pressed is growing and seeking a.Senior Director of Brand Marketing.This is a high-impact role where strategy meets execution—driving 360° campaigns that inspire customers, fuel growth, and strengt...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Sr Director, Product Marketing

    Sr Director, Product Marketing

    Red Bull North AmericaSanta Monica, CA, United States
    serp_jobs.job_card.permanent
    Proven experience in developing strategic, innovative, and integrated marketing campaigns.Creative, curious, and consumer-focused. comfortable taking calculated risks and driving innovation.Possess...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Director / VP of Integrated Marketing

    Senior Director / VP of Integrated Marketing

    Sports Business Ventures LLCSanta Monica, CA, United States
    serp_jobs.job_card.full_time
    As the Senior Director / VP of Integrated Marketing, you will develop and execute bold marketing strategies for Angel City FC, one of the most valuable women’s sports teams in the world.You will driv...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director, US Provider Access Strategy & Marketing

    Senior Director, US Provider Access Strategy & Marketing

    Kite PharmaSanta Monica, CA, US
    serp_jobs.job_card.full_time
    Senior Director, Us Provider Access Strategy & Marketing.We're here for one reason and one reason only to cure cancer.Every moment is dedicated to developing treatments and every action moves us o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30