Performance Marketer Job at Medal in New York

About Highlight AI

Highlight AI is a cutting-edge desktop assistant designed to enhance productivity by seamlessly integrating with your workflow. We empower users to interact with any application using text and voice commands, eliminating the need to switch between tools. After raising a seed round from investors like General Catalyst, Valor Equity, SV Angel, and Conviction Fund, we’re now in hypergrowth mode and expanding our team.

The Role

We're looking for a data-driven, hands-on Performance Marketer to join our team at Highlight AI and help shape the future of intelligent desktop experiences. In this role, you'll take ownership of key growth initiatives, leading paid acquisition and optimization strategies across channels. You'll design and execute campaigns that drive user acquisition and engagement, and be able to demonstrate compelling, measurable outcomes.

Note : this is an on-site role, requiring five days a week in our NYC headquarters.

Job Responsibilities

• Develop and execute data-driven performance marketing strategies across multiple channels (Google Ads, Meta, TikTok, YouTube, etc.)
• Own day-to-day campaign management, A / B testing, budget allocation, and performance optimization
• Analyze and report on KPIs (ROAS, CAC, LTV, etc.) and turn insights into action
• Collaborate with creative and content teams to develop engaging ad creatives that perform
• Identify new growth opportunities—emerging platforms, tools, or tactics
• Build and optimize full-funnel strategies, from prospecting to retargeting
• Leverage tools like Google Analytics, Looker, and attribution platforms to refine performance
• Stay ahead of trends in paid media, marketing tech, and consumer behavior

Profile

We’re looking for someone who wants to help define the future of human-computer interaction. We punch above our weight so we value extreme ownership, accountability, and proactiveness. You might be a good fit if you have :

And even if you don’t fall neatly into any of these buckets, we’re looking for scrappy and motivated self-starters above all. Hustle is expected, grit is required.

Perks

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