Social Media Manager

Job Title :

• Social Media Manager Location : Durham, NC, in-person work Department : Marketing, Full time - Salaried Reports To : Director of Marketing or Head of Brand About Carpe Carpe is the next generation of sweat care.
• We’re reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant.
• Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website.
• Our culture is fast-paced, data-driven, and deeply customer-obsessed—and we’re just getting started.
• Role Overview We’re looking for a creative, fearless, and highly organized Social Media Manager to lead Carpe’s organic presence across Instagram and TikTok.
• You’ll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans.
• This role is ideal for someone who’s just as comfortable filming short-form content as they are managing a content calendar or engaging in comment threads.
• You’ll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition.
• What You’ll Do Support the creative team during ad shoots—helping with prep, organization, and execution to ensure smooth production Maintain a flexible schedule to accommodate spontaneous opportunities—such as late-night shoots or last-minute travel (e.g., NYC trips for content capture) Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team Develop and execute a social media content strategy across Instagram, TikTok, and other emerging platforms Create and edit high-performing organic content—from daily TikToks to IG Reels, story graphics, memes, and UGC compilations Own the content calendar, balancing product drops, brand moments, and reactive content tied to trends and cultural moments Monitor comments and DMs, escalating customer issues and ensuring Carpe’s voice shows up consistently Partner with Customer Experience to translate social feedback into actionable insights and improve retention Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings Who You Are 2–4+ years of experience running social for a DTC or CPG brand Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts) Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools) Comfortable with rapid iteration, creative risk-taking, and wearing many hats Strong communicator with excellent writing and visual storytelling chops Organized and data-literate—you understand how social ladders up to performance A culture sponge who stays tapped into internet trends and platform updates Bonus If You Have Experience working with a CX team to improve sentiment and support responses Familiarity with light paid social boosting A love of testing and iterating based on real-time engagement metrics Experience working in a fast-paced, direct-to-consumer eCommerce environment What You’ll Get Competitive salary based on experience Health, vision, and dental coverage Flexible PTO A front-row seat to the growth of one of the most disruptive brands in body care Please email jess@mycarpe.com directly with your resume and a brief description as to why you are the best person for the role!
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