Director of Sales and Marketing - Senior Living, CCRC

Director of Sales and Marketing - Senior Living, CCRC

Job Tracking ID : 512922-882657 Job Location : Philadelphia, PA

Philadelphia Level of Education : BA / BS Job Type : Full-Time / Regular

Date Updated : July 16, 2024 Years of Experience : 5 - 7 Years Starting Date : ASAP

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Job Description :

Director of Sales and Marketing

Senior Living, CCRC

Philadelphia, PA and Surrounding areas

We are looking for a Director of Sales and Marketing to join our leadership team.

Apply today to become a valued member of our incredible team.

What we are offering :

• Competitive pay!
• Commission on sales
• Generous PTO policy
• Tuition Reimbursement!
• Medical, Dental and Vision insurance.
• Employer Paid Life and AD&D insurance.
• Optional Supplemental Insurance Coverage.
• Professional growth and development opportunities.
• Employee Appreciation Events.

Director of Sales, Senior Living -Position Summary :

In accordance with established policies and procedures, this position is expected to lead and direct all aspects of marketing to include taking charge of the sales and marketing efforts to meet or exceed budgeted occupancy goals with the expectation of exceeding monthly and annual goals.

Director of Sales, Senior Living -Essential Functions :

• Directs all sales and marketing activities to always meet and exceed budgeted occupancy goals by : Schedule, organize and conduct tours with prospective resident of independent living, assisted living and memory care.
• Manage others on your team, time, work performance, providing support and strategies for the team.
• Respond and follow-up with all walk-ins, phone-ins, mail-ins timely and appropriately.
• Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to seminars, speakers, themed events, parades, community events and family nights.
• Develop and maintain a good working relationship with residents, families and professional providers of care.
• Maintain a working knowledge of all software programs.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the CEO in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendor on a timely basis.
• Keep CEO informed of all sales activities daily.
• Maintain Lead Status Report of Move-in and Move-outs weekly.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts and techniques in his / her field that effect product.
• Understand the needs of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Maintain confidentiality of all pertinent information.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Experience and Skills :

Director of Sales, Senior Living -Qualifications :

• Experience : Previous sales / admission experience in senior living preferably Continuing Care.
• Strong Management skills required
• Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and / or training, or equivalent of education and experience.

Please respond with your resume to : [email protected]

Benefits

• Competitive pay!
• Commission on sales
• Generous PTO policy
• Tuition Reimbursement!
• Medical, Dental and Vision insurance.
• Employer Paid Life and AD&D insurance.
• Optional Supplemental Insurance Coverage.
• Professional growth and development opportunities.
• Employee Appreciation Events.

Position Hours are : Monday-Friday - 8 : 00 am - 4 : 30 pm

If you are having difficulties with the application process, please