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Director, Field Marketing

Docusign, Inc.
San Francisco, California, US
$164.8K-$242.2K a year
Full-time

Company Overview

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.

With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Director, Field Marketing - Commercial will be responsible for developing and implementing comprehensive marketing strategies tailored to the needs and growth of the North America Commercial business.

This role requires strategic thinking with strong leadership skills, capable of driving growth, and ensuring the alignment of regional marketing initiatives with regional sales goals.

This role will be responsible for designing and activating bottom-of-funnel marketing programs, designed to generate a healthy and sustainable pipeline for our Intelligent Agreement Management Platform.

This position is a people manager role reporting to the Senior Director, North America Regional Marketing.

Responsibility

  • Develop and implement regional marketing plans for North America to support stated sales goals and initiatives
  • Manage a team of regional field marketers, providing strategy, guidance and support
  • Analyze market trends, competitor activities, and customer insights to identify growth opportunities
  • Collaborate with the North America Commercial Sales team and cross-functional business partners to align marketing strategy, efforts, and needs
  • Oversee the execution of North America-specific marketing campaigns, including field events, promotions, conferences and partnerships
  • Monitor and report on the effectiveness of marketing initiatives targeting the Commercial business across all marketing functions, adjusting and directing strategies to meet targets
  • Manage regional marketing budgets to ensure efficient use of resources and maximize ROI
  • Build and maintain relationships with key stakeholders, including regional Sales leadership, partners, and customers
  • Stay informed about industry trends and standard processes to maintain a competitive edge

What you bring

Basic

  • 12+ years of marketing experience
  • Experience partnering with SaaS Sales Executives
  • Proven track record of developing and executing successful regional marketing strategies
  • Demonstrated ability to lead and manage a high-performing team
  • Experience managing marketing budgets and delivering on financial targets

Preferred

  • BS / BA degree or equivalent in marketing experience
  • Proficiency in performance marketing tools and platforms
  • Ability to thrive in a fast-paced environment
  • Knowledge of market dynamics and SaaS background
  • Strong project management skills and attention to detail
  • Excellent communication, presentation, and interpersonal skills
  • Strong analytical skills and the ability to transfer data into actionable insights

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $171,500 - $277,025 base salary

Illinois and Colorado : $164,800 - $232,750 base salary

Washington and New York (including NYC metro area) : $164,800 - $242,225 base salary

This role is also eligible for bonus, equity and benefits.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.

You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.

If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

States Not Eligible for Employment

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive.

We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.

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11 days ago
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