Head of Marketing & eCommerce
Role Title Head of Marketing & eCommerce
Take the next step in your career now, scroll down to read the full role description and make your application.Reports To Managing DirectorCompany Carraig Donn is Ireland's premier lifestyle retailer of Ladies Fashion, Jewellery, and Gifts, established in 1965.
We draw on our heritage as we consistently innovate and evolve to remain relevant and attractive to our extensive customer base.
Our team of experienced buyers strives to bring quality products at affordable prices, through our extensive collection of unique and exclusive brands.
Our aim is to build positive, lasting relationships by providing customers with the right products at the right time, both at the store level and on our online platform.
Carraig Donn is 100% Irish owned and operated with over 500 people employed across our Head Office and 42 retail stores.
Join us in our Journey of Growth : Be part of a truly successful and progressive Irish-owned company based in the West, offering exceptional growth prospects and expansion plans.
Join our leadership team and play a vital role in propelling us to the next level.Job Role To drive the growth strategy of Carraig Donn, the Head of Marketing & eCommerce will play a crucial role in scaling the existing eCommerce and retail business.
This position will involve enhancing customer loyalty, improving conversion rates, and ensuring that Carraig Donn remains a leader in innovation and automation within the industry.
ResponsibilitiesStrategic Leadership
Develop and execute strategies to scale Carraig Donn's eCommerce and retail business.Lead the eCommerce function with a focus on increasing revenue, customer growth, and conversion rates.
Collaborate with the Senior Management Team to align eCommerce and Marketing strategies with broader company objectives.Marketing Strategy & Execution
Develop and implement comprehensive Marketing strategies for both traditional and online retail channels.Provide strategic guidance on digital marketing across multiple channels.
Manage and optimise digital marketing budgets based on data-driven insights.Brand & Campaign Management
Oversee brand management for Carraig Donn and associated private labels.Lead the development of innovative Marketing campaigns.
Manage the retail calendar, coordinating product launches and promotional activities.Customer Experience & Digital Innovation
Continuously improve user experience (UX) and identify opportunities for innovation.Oversee the development and implementation of eCommerce technologies.
Stakeholder Communication & PR
Act as the public representative for Carraig Donn.Ensure clear communication of all Marketing and eCommerce activities to relevant stakeholders.
Team Leadership & Development
Lead, mentor, and recruit members of the Marketing & eCommerce team.Manage customer-focused Marketing programs, ensuring compliance with GDPR.Financial Management
Manage the annual marketing budget strategically.Market Research & Opportunity Identification
Conduct market research to identify new opportunities.Planning & Collaboration
Lead the annual, promotional, and weekly planning processes.Skills Required
Bachelor's degree
in Marketing, Business, or a related field (Master's degree preferred).6+ years of experience
in marketing and eCommerce, with at least 4 years in a senior leadership role.Experience in Fashion & Retail Marketing
industry experience preferred.Digital Marketing Proficiency : Expertise in SEO, SEM, Paid Social, and Email Marketing.eCommerce Management : Proven experience with eCommerce platforms.
Data-Driven Decision Making : Strong analytical skills.Strategic Planning : Ability to develop long-term marketing strategies.
Team Leadership : Experience in leading and mentoring teams.Budget Management : Expertise in managing marketing budgets.Creative Campaign Development : Ability to design innovative marketing campaigns.
Stakeholder Communication : Excellent communication skills.Location The role is based at Carraig Donn's headquarters in Westport, County Mayo, with flexibility to work from other locations as necessary.
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