Senior Marketing Manager

Fresh Baguette is a fast-growing, artisanal bakery known for its high-quality standards and modern atmosphere. The company was founded in Bethesda, MD in 2013, to bring fresh, made-from-scratch organic breads, pastries, sweets, and croissant items inspired by bakeries in France to the DMV area .

We have expanded to six retail locations, a production bakery, and a thriving wholesale business. We serve coffee shops, restaurants, hotels, and grocery stores with fresh products every day, 365 days a year .

Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do.

This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere.

We are growing and constantly looking for passionate people to join our team. We are seeking a talented and dynamic Senior Marketing Manager to help grow our business.

The Senior Marketing Manager will be goal-driven, customer-focused, and detail-oriented. We are looking for someone who is comfortable interacting with the public and has excellent communication skills.

The ideal candidate will be flexible in a fast-paced environment and calm under pressure. The Senior Marketing Manager will need to build strong relationships with cross-functional teams and partners.

Responsibilities :

You are in charge of stimulating sales growth in our bakeries through a variety of marketing channels including social media and grass roots marketing.

This position will build sales by raising awareness of the brand and encouraging new guests to try Fresh Baguette and foster loyalty amongst existing guests to build frequency of visits.

As the success of these initiatives is predicated on guests having a great experience in the bakeries, the manager will spend close to 30% of their time in the field to implement the marketing tools as well as inform and encourage Fresh Baguette staff.

Benefits :

• Compensation : 75,000$-85,000$ / year
• Paid Time off after 90 days
• Health and Dental Insurance after 90 days
• Wellness Reimbursement
• 40% Employee Discount
• 401K and 401K Match
• Free Lunch
• Anniversary Gift Card
• Exciting growth potential

Duties of the Senior Marketing Manager will include :

• Act as community liaison and lead all local store marketing initiatives
• Plan, execute and evaluate social media
• Plan, execute, and evaluate e-mail and other digital media
• Understand and communicate marketing strategy and objectives to bakery management and staff
• Deploy collateral, merchandise, and other communications effectively with corporate support team
• Analyze effectiveness of marketing initiatives and make strategic recommendations regarding sales & marketing as needed
• Participate in the creation & execution of weekly / monthly / yearly marketing plans

Requirements :

• Bachelor's degree in Sales, Marketing, or Communications
• Experience in customer service
• Experience in marketing managing social media
• Fluency in digital marketing and Social media
• Ability to work outside of traditional office hours
• Experience in restaurant or retail marketing preferred
• Proficiency in Microsoft Office (PowerPoint, Word, & Excel) and creative software is a plus

Pay :

Starting at $75,000 a year

Job Types : Full-time

Pay : Starting at $75,000 a year

Weekly day range :

• Monday to Friday
• Weekends

Work Location :

• In the office
• About 30%, in the field at our bakeries

Learn more about us at Freshbaguette.net

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