Director of EngineeringNew York, Remote

Director of Engineering

We're looking for a Director Engineering based in NYC to join as the senior-most engineering leader alongside our CTO. This is not just a leadership roleit's a unique opportunity to help shape the foundation of a fast-moving, product-driven startup during a critical phase of growth.

You'll lead the charge on execution, quality, team culture, and organizational design. You'll help transform early-stage velocity into mature, high-performing systemswithout losing the edge and pace that define great startups.

This role demands a builder's mindset, a strategic view, and a deep sense of ownership. You'll have a massive opportunity to shape how we hire, how we work, and how we scalenot just the technology, but the team and company itself. If you're excited by high-impact challenges, fast cycles, and the chance to leave a lasting mark, we'd love to talk.

The role is based in New York City, and we are flexible about hybrid work.

What You'll Be Doing

• Scale the team : Lead hiring, onboarding, and org design as we grow from a small, tight-knit team to a high-performing engineering organization.
• Drive execution excellence : Ensure we deliver with high velocity, quality, and reliability. Implement and evolve processes, tools, and metrics to support scalable and repeatable delivery.
• Lead and mentor : Support and grow engineering managers and individual contributors through coaching, feedback, and structured career development.
• Own engineering culture : Champion a culture of technical excellence, autonomy, ownership, and collaboration.
• Collaborate cross-functionally : Work closely with the CTO, product, design, and business leads to define and deliver on the product roadmap and business goals.
• Make technical contributions : While this is not a hands-on coding role, you should be capable of engaging deeply on architecture, technical decisions, and trade-offs.
• Ensure platform reliability : Partner with DevOps and product teams to ensure our systems are scalable, secure, and resilient as we grow.
• Help set strategic direction : Bring an engineering voice to the table in company-wide strategic planning and decision making.
• Continuously improve : Identify and address bottlenecks, inefficiencies, or misalignmentsalways looking for ways to raise the bar.

Qualifications :

About Bluefish :

Bluefish believes that AI represents the next major chapter of the internet and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. The company is backed by leading AI and data focused investors, including Crane Ventures, BloombergBeta, Firebolt Ventures and Laconia Capital.

We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.

Why Bluefish :

We provide an attractive compensation package tailored to your experience. Additionally, we offer a substantial equity package aligned with our company's stage, ensuring that everyone on the Bluefish team has a stake in our shared success.