Description
Position : Marketing and Communications Director (Permanent)
Location : Honolulu
Industry : Non-Profit
Salary : $70,000 $80,000 annually, depending on experience
Parking : Provided on-site
Job Title : Marketing and Communications Director
Job Overview : The Marketing Director is responsible for planning, implementing, and managing the overall marketing strategy of the company.
This role involves leading a team of marketing professionals, collaborating with other departments, and driving initiatives to promote brand awareness, customer acquisition, and revenue growth.
Responsibilities : Strategic Planning :
Strategic Planning :
Develop and execute comprehensive marketing strategies aligned with the company’s overall objectives.Analyze market trends, competition, and customer behavior to identify opportunities for growth.
Team Leadership :
Lead, mentor, and manage a team of marketing professionals, ensuring effective collaboration and high-performance levels.
Delegate tasks and responsibilities to team members based on their strengths and expertise.
Brand Management :
Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing channels.Monitor and enhance the brand’s reputation and image.
Campaign Development and Execution :
Plan and execute multi-channel marketing campaigns to reach target audiences.Utilize various marketing channels, including digital marketing, traditional advertising, events, and social media.
Market Research :
Conduct market research to identify consumer needs, market trends, and competitive landscape.Use data-driven insights to inform marketing strategies and decision-making.
Budget Management :
Develop and manage the marketing budget effectively, ensuring optimal allocation of resources.Monitor and report on the ROI of marketing campaigns.
Cross-functional Collaboration :
Collaborate with other departments, such as sales, product development, and finance, to align marketing strategies with overall business goals.
Communicate marketing initiatives and gather input from relevant stakeholders.
Performance Analysis :
Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing campaigns.
Make data-driven recommendations for improvements.
Qualifications :
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
- Strong understanding of market trends, consumer behavior, and competitive landscape.
- Excellent leadership and team management skills.
- Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
- Analytical skills with the ability to interpret data and make informed decisions.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic work environment.
Qualifications :
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience 5+ years in marketing, with a focus on strategic planning and leadership roles.
- Strong understanding of market trends, consumer behavior, and competitive landscape.
- Excellent leadership and team management skills.
- Solid knowledge of digital marketing, traditional advertising, and various marketing channels.
- Analytical skills with the ability to interpret data and make informed decisions.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced and dynamic work environment.
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