Job Description
Job Description
Robert Half is partnering with a Fortune 100 eCommerce enterprise in search of a Product Marketing Manager to join their team in NYC.
This role is critical to driving product adoption, enhancing market perception, and positioning a leading DSP platform for success during a transformative year of growth.
The ideal candidate will have extensive experience in ad technology, a deep understanding of DSP infrastructure and supply, and a proven ability to cater to the needs of large customer segments.
This role offers an exciting opportunity to be at the forefront of innovative marketing strategies in a fast-evolving ad tech landscape.
Duration : 9 months w / potential to extend
Location : New York, NY (hybrid-onsite 3 days / week)
Pay Rate : $65-75 / hour
Hours : 40 hours / week
Key Responsibilities :
- Lead and execute product marketing strategies to maximize the adoption and success of DSP solutions.
- Develop and implement marketing campaigns focused on core DSP infrastructure, supply, and key areas of growth.
- Understand the unique needs of large customer segments, including brand direct clients, media agencies, and holding companies, and tailor marketing efforts accordingly.
- Collaborate with cross-functional teams product, sales, and leadership to ensure strategic alignment and achieve shared objectives.
- Build content and execute comprehensive marketing plans.
Qualifications :
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 5 years of experience in product marketing, with a strong focus on ad technology and DSPs.
- Proven track record of developing and executing successful marketing campaigns.
- In-depth knowledge of the ad tech landscape and the needs of large customer segments.
- Strong communication, collaboration, and leadership abilities in a fast-paced, dynamic environment.
Top Skills :
- Ad technology expertise
- DSP infrastructure knowledge
- Proficiency in Microsoft Office
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