Marketing Manager

EF Adventures is seeking a passionate and detail-driven Marketing Manager to join our team. This role will support the Director of Marketing with a diverse range of marketing initiatives that drive customer engagement and brand growth for a recently launched product.

You’ll manage the development and execution of integrated communications, campaigns, and experiences, ensuring seamless delivery and measurable success in achieving our brand objectives.

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.

What you’ll do :

In this role, you will support the marketing vision for EF Adventures, turning strategies into executable plans that allow the team to move confidently towards our Year 1 growth goals.

You will leverage insights, creativity, and innovation to develop strategic initiatives that strengthen our brand’s presence, differentiate us in the market, and drive sustainable growth, while always staying true to our core essence.

This position offers an exciting opportunity to contribute to growth and make a meaningful impact. You will :

• Plan and execute marketing campaigns across channels (email, social, paid, owned) inclusive of brief development, collaboration with channel owners and creative teams, development of measurement plans, and overall campaign and project management.
• Manage projects from inception to completion, ensuring timelines and deliverables are met.
• Work regularly with our sales, service, analytics, and market development teams to understand the nuances of the adventure travel market.
• Uncover market, brand, audience, competitive, and cultural insights that fuel the business and help define our go-to-market strategies.
• Oversee website optimizations and maintenance such as implementation of content updates.
• Monitor and analyze key performance metrics to evaluate the effectiveness of branding and marketing initiatives, making data-driven recommendations for optimization.
• Create a culture of accountability by helping to design marketing KPIs that support the team’s OKRs.

Who you are :

The ideal candidate will have 4-6+ years of brand or marketing management experience within the B2C space.

You are always learning - about the market, our business, our customers, culture and bring that curiosity to your work. You are a hands-on, team player who views no assignment as too big or too small.

You are skilled at partnering with cross-functional groups to find solutions to complex challenges. You’re highly organized and detail-oriented and take pride in a job well done. You also have :

• Strong understanding of branding principles, marketing strategies, and consumer behavior.
• Exceptional project management skills and the ability to juggle multiple projects simultaneously.
• Excellent attention to detail and ability to ensure all campaigns are executed to the highest standard.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience in managing website content updates in Storyblok or similar CMS platforms.
• Strong background in collaborating with creative teams and a solid understanding of the creative process.
• Ability to analyze data and make informed decisions to improve campaign performance.
• Excellent communication skills, with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams.
• Knowledge of travel industry trends and consumer behavior in the adventure space.
• Ability to think strategically while executing tactically.
• An enthusiastic attitude and willingness to jump in and get your hands dirty.
• Proficient in Monday.com and / or similar project management software.
• Passion for travel and adventure is a plus.

Why You’ll Love Working Here :

Work in our North American headquarters where you’ll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs.

In addition, you can expect :

• Paid international travel.
• Eligibility for our Workplace Flexibility Program : our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding.
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts.
• Four weeks paid vacation your first year and ten paid holidays.
• 25% company match on your 401(k).
• Excellent medical, dental, and vision coverage, along with life and disability insurance.
• Wellness benefits and a yearly fitness reimbursement.
• EF program discounts including travel, language schools, childcare, and more.
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs).
• Discounts at local venues and businesses.

About EF Adventures :

At EF Adventures, we are driven by a passion for active travel and cultural immersion, addressing a growing market need in the adventure travel space.

With more than 20 tours across 16 countries, EF Adventures offers a range of hiking, biking, and multi-adventure experiences.

As we continue to expand, we're developing even more unique journeys for travelers who seek to connect deeply with the world around them.

About EF Education First :

Some companies are in the Business of Technology. Others are in the Business of Finance Sports Or Soft Drinks. At EF, we’re in a different kind of business.

We’re in the Business of Understanding. For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding.

Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find us working across 50 countries, with offices in some of the world’s greatest cities, filled with smart, driven people who push each other to be better every day.

And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it Building greater understanding, breaking down barriers, and creating a better world that makes all the difference.

Want to learn more about life at EF? Follow us on social.

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