Digital Marketing Specialist

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This range is provided by Plum Paper. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$60,000.00 / yr - $75,000.00 / yr

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Digital Marketing Specialist position at Avery Products Corporation (on-site)

Plum Paper is looking for a

Digital Marketing Specialist

to support paid media, e-mail marketing, and web & data analysis. The Digital Marketing Specialist will drive revenue and conversions, with a focus on both new customer acquisition and customer retention. The person in this role will specialize in e-commerce best practice and use data-driven insights to optimize and propel our strategy forward. This is an on-site position.

We are looking for someone who is skilled, curious, committed to ongoing learning and highly collaborative. To succeed in this position, you will be willing to roll up your sleeves and execute tactical work, juggle multiple priorities, while navigating a fast-paced, results-driven environment.

What We Offer

Competitive Salary : $60k - $75k dependent upon relevant work experience, knowledge and skills + Quarterly Bonus Potential.

Work Life Balance : Hybrid schedule, 12 Company Paid Holidays, Paid Vacation and Paid Sick Time

Great comprehensive benefits program including Medical, Dental, Vision, Short Term & Long Term Disability programs, Company paid Life Insurance, and Wellness Incentives.

Excellent 401K Retirement Program with very generous company match.

A collaborative, inclusive, energetic work environment with talented workforce. Opportunities for professional development and career advancement.

Paid Media Responsibilities

Multichannel Campaign Management :

Plan, launch, and optimize paid campaigns across Meta, Google Ads, Pinterest, and Reddit.

Performance Measurement & Optimization :

Track and analyze key metrics- CPA, ROAS, CTR, conversion rate - and use data-driven insights to tweak bids, budgets, targeting, and ad creative for continuous improvement.

Budget Allocation & Pacing :

Manage and forecast channel budgets, ensuring efficient spend pacing to hit monthly and quarterly targets while maximizing ROI.

Testing & Iteration :

Develop and execute structured A / B tests for ad creatives, audiences, and bidding strategies; iterate quickly based on test outcomes.

Creative Collaboration :

Work hand?in?hand with designers to produce high?impact assets; provide performance feedback to guide creative refinement.

Advanced Targeting & Segmentation :

Implement audience segmentation and retargeting strategieslookalike modeling, interest targeting, and custom audiencesto reach high?intent users.

Reporting & Insights :

Deliver regular performance reports with actionable recommendations; present learnings and strategic adjustments to stakeholders.

Continuous Learning & Best Practices :

Stay current on platform updates, industry trends, and emerging channels; share best practices with the wider marketing team to elevate our paid media game.

Copywriting & Brand Voice Alignment :

Write and refine ad copy that engages and converts while ensuring tone, messaging, and calls-to-action are consistent with brand guidelines and campaign objectives.

Email & SMS Marketing Responsibilities

Strategy & Execution :

Collaborate with cross?functional teams to develop and implement data?driven email campaigns that nurture leads, retain customers, and drive conversions.

List Growth & Churn Management :

Plan and execute lead?capture initiatives, subscriber?growth tactics, and churn?reduction strategies to expand and maintain a healthy email audience.

Automation & Flows :

Design, build, and optimize automated email journeysincluding welcome, re?engagement, and transactional workflowsusing Klaviyos advanced segmentation and flow features.

SMS Campaign Management :

Plan, execute, and optimize SMS campaignsincluding promotional blasts, automated journeys, and time-sensitive alertswhile monitoring deliverability, compliance (TCPA, CTIA), and performance to drive engagement and conversions.

Performance & Reporting :

Monitor key metrics (open, click, conversion, unsubscribe rates), lead A / B tests, and analyze results to continuously refine content, timing, and targeting.

Compliance & Best Practices :

Ensure all email programs adhere to Canadian and U.S. privacy regulations (CASL, CAN?SPAM) and industry deliverability standards.

Copywriting & Brand Voice Alignment :

Craft compelling subject lines, body copy, and calls-to-action that resonate with target audiences while maintaining consistent tone, style, and messaging across all email communications.

Preferred Experience

Basic HTML / CSS knowledge for troubleshooting emails.

Experience with Google Looker Studio or GA4.

Requirements

Undergraduate degree in Business, Marketing, or equivalent work experience

Background in e-commerce or DTC

Minimum 3-5 years of experience in Marketing, Digital Analysis or a similar field

Proficient with Klaviyo : list segmentation, A / B testing, automations, campaign QA, and reporting.

Familiar with SendGrid for transactional email sends and optimizations

Familiar with full-funnel lifecycle strategiesfrom lead capture to post-purchase engagement.

Experience improving deliverability, open rates, and conversion through best practices and experimentation.

Competent in Google Analytics, Klaviyo reporting, Meta Ads Manager, and spreadsheets / dashboards.

Experience running and optimizing campaigns across Meta, Google Ads (Search, Performance Max, Shopping).

Strong understanding of performance metrics like CPA, ROAS, CTR, and how to improve them.

Capable of managing budgets, structuring tests, and iterating creative with a performance mindset.

Ability to interpret data and confidently make performance-based decisions.

Strong analytical skills and the ability to work with datasets to extract actionable insights

Customer service mindset : Experience in customer service or stakeholder-facing roles. Treat internal collaborators like customersresponsive, thoughtful, and solution-oriented.

Detail-oriented : Excellent at QAing emails, links, ad copy, and UTMs.

Analytical : Comfortable digging into data to draw meaningful conclusions and drive performance.

Collaborative : Strong communicator who works well cross-functionally and manages competing priorities diplomatically.

Self-starter : Able to take ownership, manage deadlines, and propose new initiatives without waiting for direction.

Curious & adaptive : Keeps up with channel and platform changes and actively seeks opportunities to test and grow.

All offers of employment are based on the successful completion of a pre-employment background check, drug screen and reference check. Avery Products Corporation is an at-will employer. Employment is at will and, as such, are free to resign at any time without any reason. The company retains the right to terminate an employees employment at any time with or without reason or notice.

Thank you for your time and consideration of this opportunity. Please include

resume

when responding.

Notes

This refined description removes boilerplate and extraneous postings while preserving responsibilities, qualifications, and legally required statements.

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