Sales & Marketing Director

Fountain View at Logan Square -

Director of Sales, Senior Living -Position Summary :

In accordance with established policies and procedures, this position is expected to lead and direct all aspects of marketing to include taking charge of the sales and marketing efforts to meet or exceed budgeted occupancy goals with the expectation of exceeding monthly and annual goals.

Reporting to :

The Executive Director.

Job Duties

• Directs all sales and marketing activities to meet and exceed budgeted occupancy goals at all times by : Schedule, organize and conduct tours with prospective resident of assisted living and memory care.
• Respond and follow-up with all walk-ins, phone-ins, mail-ins timely and appropriately.
• Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to : seminars, speakers, themed events and family nights.
• Develop and maintain a good working relationship with residents, families and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Sales and Marketing and Regional Director of Operations in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendor on a timely basis.
• Keep Executive Director informed of all sales activities daily.
• Maintain Lead Status Report of Move-in and Move-outs weekly.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts and techniques in his / her field that effect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree
• Minimum 3 years in a related Business Development position within long term care or related healthcare setting.
• Previous and demonstrated health care business development experience.
• Senior Living experience is A MUST

Character :

• Must have strong sense of urgency, self-motivation and goal-orientation.
• Ability to work flexible hours, as marketing responsibilities may dictate.

Join a company that admires, cares, appreciates, and values their employees!

Proudly supported by Marquis Health Consulting Services.

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