Marketing and Communications Manager

Job Responsibilities

Key Responsibilities

The successful candidate is confident in :

Marketing and Communications :

• Oversee a strategic, multi-channel marketing effort that upholds WBN’s brand standards and voice.
• Lead development of thoughtful, timely, and creative content across various mediums, including social media, traditional media, email marketing, website, printed materials, Google ads, etc.
• Serve as primary media contact and public spokesperson, generating and tracking earned media coverage.
• Manage graphic design, photography, and videography needs, both in-house and contracted.
• Maintain the organization’s website content, including blog and monthly newsletter.
• Manage social media presence and adjust content based on analytics.

Event Coordination :

• Lead the extensive planning process and execution of fundraising events (e.g. Tour de Nash, Member Party, and Sponsor happy hours).
• Provide logistical support for other WBN and partner events (e.g., Walk to School Day, Bike to School Day, Pedestrian Memorial, World Day of Remembrance, Juneteenth Ride).
• Cultivate vendor relationships and community partnerships.
• Utilize and maintain online event tools (e.g., Eventbrite, Nationbuilder).
• Maintain and oversee the use of event supplies.

Fundraising and Membership :

• Initiate strategies to grow existing fundraising efforts, especially with regard to Tour de Nash and our membership program.
• Plan and execute the annual membership drive and end-of-year giving campaigns.
• Lead efforts to convert event attendees into new members.
• Assist with event sponsorship and fundraising.

Collaboration :

• Refine the Walk Bike Nashville voice with input from all staff.
• Partner with each department to identify and support their marketing, communications, and events needs.
• Coordinate with the Member and Volunteer Coordinator for volunteer needs.
• Support the Executive Director in the development of the annual fundraising strategy and sponsorship program.
• Actively engage board members and lead portions of Development Committee meetings as required.

Administrative :

• Manage marketing department expenses and budgets.
• Manage internal processes related to communication needs and event logistics.
• Track and report metrics related to marketing, communications, and fundraising events.
• Coordinate our Gear Shifter team to staff tabling opportunities and bike valet requests.
• Supervise event contractors, volunteers, and / or interns who might assist the marketing department.
• Other duties as assigned

Qualifications

Required Experience and Knowledge

The successful candidate ideally possesses all of the following experiences and skills :

• Bachelor’s degree (business, marketing, or communications concentration preferred).
• Minimum 3 years experience in the management of integrated marketing and communications plans (both traditional and social media) required.

Fundraising and / or event planning experience preferred.

• Strong verbal and written communication skills, including confidence in public speaking and excellent copywriting ability.
• Ability to handle multiple projects, anticipate needs, and prioritize tasks effectively to meet critical deadlines.
• Knowledge of the role that marketing plays in fundraising.
• Financial responsibility to help draft and follow a budget.
• Meaningful data collection, analysis, reporting, and presentation.
• Proficiency in Google Suite, Adobe Creative Cloud, and project management tools.
• Familiarity or willingness to learn software tools such as Asana, Nationbuilder, Tockify, Eventbrite, etc.

Preferred Experience and Knowledge

The successful candidate possesses some of the following ideal experiences and skills :

• Knowledge of local transportation issues; Nashville’s walking, biking, and transit communities; and how mobility intersects with other issues
• Familiar with Nashville’s political landscape and its communities and neighborhoods
• Fluent in Spanish or other languages and dialects spoken in Nashville (such as Kurdish, Arabic, American Sign Language, or African American Vernacular English).
• Experience with SEO (search engine optimization), Google Analytics, audience segmentation, and other forms of marketing metrics.

Personal Attributes

The successful candidate is the following :

• Champion of safe streets for all and users of multiple modes of transportation.
• Bold, creative, and strategic in the development of compelling, public-facing content and communications.
• A passionate and eager storyteller who enjoys interacting with diverse audiences (including those who may disagree with you) to influence perspectives and empower individuals.
• An impact-driven systems thinker who excels at devising detail-oriented plans to manage many moving parts and proactively solve problems.
• Dependable, self-motivator who thrives in a less structured, dynamic environment that requires both independent work and collaboration across departments.
• Adaptable and at ease as priorities may shift when change occurs within the organization, within our focus communities, and throughout Nashville at large.
• Intellectually curious and inspired by the opportunity to play an active role in setting the strategic direction of this evolving organization.
• Personable, accommodating, and skilled at active listening and cultivating genuine relationships.
• Empathetic and perceptive with an understanding of equity and inclusion.
• Willing to challenge yourself, teammates, and partners when appropriate with grace and humor.
• Comfortable working occasional evenings and weekends.
• Committed to safety and organizational mission and values.
• Eager to join a dynamic and fun-loving team; current interests include : live music, soccer, books of various types, dogs (cat people are welcome too), vegetarianism, obscure films, speaking Dutch
30+ days ago