Media Buyer/Planner
Media Planner / Buyer
Who You Are
You have a strong track record of creating strategic media plans backed by big ideas, cultural trends, and data insights.
You have a desire to provide the best possible solution to meet the marketing needs of the client. You are used to negotiating with vendors, executing strategic media plans, reconciling invoices, and reporting on campaign performance.
Key Responsibilities
- Analyze research to provide strategic, consumer insights-driven media recommendations.
- Develop innovative media strategies with a complete understanding of traditional and digital : how consumers use each platform and how brands can participate authentically.
- Formulate, write, and present media recommendations as part of a brand strategy to both clients and internal facing teams.
- Provide transparent media stewardship including on-going campaign performance optimizations, billing and budget reconciliation, and campaign troubleshooting for assigned accounts.
Minimum Requirements
- 2+ years of traditional media buying experience (TV, Radio, Outdoor, and Print)
- 2+ years of digital hands-on keyboard experience (Facebook, Google Ads, LinkedIn, Instagram Shop, DSP, etc.)
- Strong understanding of media planning fundamentals, media math (GRPS, CPP, CPM, Reach, and Frequency), target audience development, and creating and optimizing toward media goals.
- Strong understanding of tracking, attribution, and analytical strategies.
- Moderate to advanced mathematical abilities.
- Moderate to advanced knowledge of Microsoft Excel.
- Media planning / buying software experience a plus (Advantage, Strata, etc.)
- Media research software experience a plus (MRI-Simmons, Scarborough, KANTAR, etc.)
Who We Are
Stone Ward is a full-service advertising agency with a presence in Little Rock, Chicago, and Northwest Arkansas. Stone Ward is a recognized leader in innovative marketing solutions throughout the region with dedicated teams devoted to strategy, creative, digital, media, video production, client services, and public relations.
Building Good
When it comes to agency life, we tend to think we are the best. Stone Ward has been named Best Places to Work by numerous sources including Inc.
Magazine and while we cannot fit all the perks on this sheet, here are a few of our favorites :
- Hybrid remote / in-office work experience.
- 100% Employer-Paid Health Insurance.
- 6-weeks of PTO for the primary caregiver following the birth or adoption of a child and one week of PTO for the non-primary caregiver.
- Generous Time Off - In addition to accrued vacation time, we close the office between Christmas and New Years and several other holidays (paid time), and offer Fourth Fridays, in which the office closes at 2 p.
m. on the fourth Friday of each month.
Extra Vacations - After 10 years with the agency, team members get one extra week of paid vacation and $2,500 to use for traveling to a choice destination.
If you want to start Building Good , give us a shout.
Contact Devon Tucker, Associate Media Director : dtucker@stoneward.com
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