Director of Sales and Marketing

Job Title : Director of Sales & Marketing

Job Type : Full Time

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

Reports to : Executive Director

FLSA : Exempt

Hours :

Do you want to ENJOY where you work? Evolve Senior Living was founded on our core values that guide our business, define our culture, and shape our identity.

These core values represent the collective beliefs and priorities of our organization :

Integrity, Accountability, Innovation, Enjoyment

Evolve Senior Living was founded on the premise of change. We believe the standard of quality in the senior living sector can and should be elevated - for the staff and residents.

Evolve represents the notion of continuous improvement in delivery of services for our seniors, providing a safe and dependable environment for our team members, and a commitment to leading the discussion on change within the senior living industry.

If you are ready to ENJOY what you do and want to evolve with us, then we want to meet you!

Position Overview :

The Director of Sales & Marketing will be responsible for developing and implementing strategic marketing and business strategies.

They will also manage and oversee the sales operations in the organization. Duties will include designing plans to meet sales targets, developing relationships with clients, and evaluating costs to determine product pricing.

Responsibilities :

• Supports the mission, core values, and goals of the organization, upholding and promoting company culture and vision.
• Creates an environment of accountability through leadership and management practices utilizing the Entrepreneurial Operating System (EOS).
• Completes all hours of state mandated continuing education each year.
• Promotes and displays a spirit of teamwork in performance of daily duties through cooperative interactions with co-workers and other departments.
• Supports a positive and professional image through actions and dress.
• Promotes the property in a positive manner and effectively communicates the organization’s values to residents, visitors, co-workers, and the community.
• Develop and execute strategic plans to achieve sales targets.
• Create and communicate sales goals and ensure executives are informed on the progress of those goals.
• Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
• Identify and pursue new business through prospecting calls, visits, site tours, lunches, and networking events.
• Prepare annual marketing / business and budget plans.
• Make high-level decisions regarding advertising campaigns.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Collaborate with operations and clinical team members to achieve occupancy targets.
• Develop and implement a comprehensive strategic marketing plan to include social media, referral source development, community outreach, internal marketing, advertising, public relations, events, and reputation management.
• Analyze sales numbers in comparison to the marketing budget to find the profit margin and determine which campaigns were most effective.
• Work closely with the Director of Resident Experience to create, manage, and host community events.
• Develop successful strategies and campaigns that attract new customers and retain current ones.
• Complete move-in paperwork with new residents.
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
• Create and maintain a successful brand and image that attracts new residents.
• Develop marketing strategies for new products or services that comply with current company standards.
• Coordinate with the Business Office Manager to hire and onboard staff.
• Research competitors to stay current with similar products or services on the market.
• Continuously stay up to date on trends, new ideas, and opportunities for company campaigns.
• Perform other duties consistent with the position as assigned.

Qualifications :

• Bachelor’s degree in marketing, business administration, or related field.
• Two (2) years of experience in sales and marketing.
• Expert level marketing strategy and execution skills.
• Excellent communication skills, both written and verbal.
• Collaborative skills to accept and incorporate ideas into strategies.
• Ability to recognize trends and stay ahead of them.
• Proficient with design software.
• Problem solver and excellent communicator.
• Proven ability to drive the sales process from start to finish.
• Proficient in Microsoft Office Products, focusing on Excel, Word, and Outlook.
• Ability to travel as needed.
• Excellent listening, negotiation, and presentation skills.
• The ability to articulate the distinct aspects of services and products.
• Knowledge of how to develop client-focused, differentiated, and achievable solutions.
• Understanding of how to position products against competitors.

Must have a strong understanding of the English language, sufficient to speak, read, and write.

J-18808-Ljbffr