Marketing Manager (Lumen Field)

Job Description

Job Description

Job Title : Marketing Manager (Lumen Field)

Department : Marketing

Reports To : Managing Director of Marketing

FLSA Status : Full-Time; Exempt

SUMMARY

Lumen Field is a bucket list destination for sports and entertainment fans around the world. Lumen Field, which opened in 2002, is home to three professional sports teams the Seattle Seahawks, Seattle Sounders and Seattle Reign FC.

Lumen Field and the Lumen Field Event Center host more than 300 event days per year and attract more than 2.4 million attendees annually.

The venue has hosted many premier concerts, including Beyoncé, Metallica, Rolling Stones, Taylor Swift and U2, as well as international soccer matches, Supercross, corporate events, community gatherings and more.

Lumen Field will also serve as a host stadium for the FIFA World Cup 2026.

The Lumen Field Marketing Manager oversees campaign development, advertising, event marketing, promotions and marketing content for all aspects of Lumen Field’s campus, including the Lumen Field Event Center, WAMU Theater and The Pro Shop.

Examples of marketing campaigns this role works on include concert and special event promotions, Fanovation stadium renovations, The Pro Shop retail branding and advertising and all aspects of event day at Lumen Field from parking to food and beverage and more!

Reporting into the Managing Director of Marketing, this role will require heavy coordination and collaboration with other departments to identify business needs, brainstorm creative campaigns to achieve business goals and oversee the execution across multiple channels.

This role also manages a full-time Coordinator who also supports all aspects of Lumen Field marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Concerts & Events

• In collaboration with event organizers and promoters, develop promotional plans and timelines for upcoming events to drive ticket sales
• Coordinate fulfillment of promotional plans and brand campaign assets with Creators including briefing Creators on campaign objectives, collaborating with Creators to brainstorm and gather input, outlining specific assets needing to be developed, setting deadlines / expectations for deliverables and ensuring all appropriate stakeholders have reviewed and approved final assets
• Write promotional copy for a variety of campaigns and channels, such as in-venue or broadcast live reads, radio spots, video scripts, digital ads (display, social, search), social posts, email newsletters, push notifications, website landing pages and more
• Coordinate trafficking and delivery of campaign assets to stakeholders
• Develop paid media plans as needed, including outlining media mix, trafficking calendar, required creative assets and budget allocation
• Develop Know Before You Go event day information for fans attending concerts and special events. This includes gathering important messaging requirements from stakeholders (stadium operations, ticketing, event organizers, etc.

writing copy; and working with creator teams such as email, web and design to build the final assets for publishing

Serve as the day-to-day Lumen Field marketing point of contact for internal departments and external contacts

Retail & Stadium

• Maintain Lumen Field and The Pro Shop brand guides and ensure all internal and partner assets adhere to branding guidelines
• Oversee year-round promotional plans for Lumen Field programs and initiatives such as sustainability, food and beverage, Fanovation , stadium tours, hiring and more
• Oversee an annual promotional plan to drive retail sales online and in-store year-round. This includes seasonal campaigns for holidays, NFL tentpole events, gameday, special collections, etc.
• Write promotional copy for a variety of campaigns and channels, such as in-venue or broadcast live reads, radio spots, video scripts, digital ads (display, social, search), social posts, email newsletters, push notifications, website landing pages and more
• In partnership with Managing Director and Marketing Manager (Advertising), develop paid media plans, including outlining media mix, trafficking calendar, required creative assets and budget allocation
• Coordinate trafficking and delivery of campaign assets to stakeholders
• Support bookings team with B2B and industry promotions of Lumen Field and its event spaces
• Coordinate with website team to ensure LumenField.com and WAMUtheater.com align with and adequately support business goals and brand messaging
• Lead the strategy, development and prioritization of content for monthly newsletters

Management

• Provide weekly status updates on upcoming, in-progress and recently completed projects and campaigns, including clearly communicating when projects are at risk
• Ensure all necessary information is entered into company’s project management system for tracking and coordination across departments
• In collaboration with key stakeholders, track and manage marketing, advertising and promotion budget for Lumen Field, WAMU Theater and The Pro Shop
• Recap and report out on results of campaigns
• Lead and manage one full-time Lumen Field Marketing Coordinator

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and / or EXPERIENCE

• At least 4+ years of prior experience managing promoters, clients and / or event coordinators
• Experience managing multiple projects in a fast-paced environment with the ability to meet deadlines, multi-task and prioritize
• Strong copy-writing and creative ideation skills
• Strong familiarity with Microsoft PowerPoint
• Experience using Project Management tools (Wrike) and creative tools (Photoshop, Illustrator) is preferred, but not required
• Ability to work irregular hours occasionally based on event and announcement schedules
• Bachelor’s degree from a college or university (degree in related business discipline preferred); two to four years related experience and / or training;

or equivalent combination of education and experience

LANGUAGE SKILLS

Must have strong verbal and written communication skills

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee may need to lift 20 pounds or more. At times, this job may require many hours of sitting, standing and walking including events and on gameday

COMPENSATION AND BENEFITS

• The salary range for this position is : $70,000 - $85,000. The salary range applies to the current posting. The posted salary range may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set.
• We offer excellent benefits, please view here : https : / / www.seahawks.com / about / employment / benefits

Company : FGI

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