(USA) Group Director, Product Marketing

Overview

Join to apply for the (USA) Group Director, Product Marketing role at Walmart Connect .

This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$192,000.00 / yr - $416,000.00 / yr

Position Summary

What you\'ll do...

As the Group Director of Product Marketing at Walmart Connect, you will lead and inspire a high-performing team, setting a clear vision and direction while fostering a culture of collaboration, innovation, and executional excellence. In a fast-paced and evolving environment, you will drive team alignment, maintain morale, and empower your organization to navigate change while delivering measurable impact. Your leadership will ensure that Walmart Connect remains at the forefront of the digital advertising industry, effectively scaling our product marketing efforts to drive technology adoption, customer engagement, and revenue growth.

In close collaboration with the Product, Marketing and other key stakeholders, you will develop and execute go-to-market (GTM) strategies that successfully launch new products, amplify existing offerings, track and measure adoption and overall product success while maximizing market influence. Your ability to balance strategic thinking with operational execution will be critical in driving sustained success.

Responsibilities

• Lead, Inspire, and Scale – Manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence.
• Set Vision & Direction – Establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities.
• Drive GTM Strategy & Execution – Develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention.
• Champion Product Growth – Partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
• Ensure Commercial Success – Define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share.
• Craft Compelling Solution-based Narratives – Work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers.
• Enable Sales & Customer Success – Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
• Optimize with Data – Leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement.
• Measure & Optimize Performance – Define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals.

Qualifications

Seniorities / Employment

Locations & Benefits

Primary location : 221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see One.Walmart.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates. Programs range from high school completion to bachelor\'s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Additional compensation includes annual or quarterly performance bonuses. Stock may be provided for certain positions.

For information about benefits and eligibility, see One.Walmart.

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