Marketing Manager Job at IFF (CDFI) in Chicago

Overview Position : Marketing Manager

Employer : IFF (CDFI)

Employee Status : Full Time – Exempt

Salary : Grade 3 | Starting range of $61,600 – $77,000

Location : Chicago, IL

Hybrid : In office : Tue / Wed; Work from home : Mon, Thu, Fri

Department & Role Context Department : Capital Solutions – Marketing. Capital Solutions is part of IFF’s Core Business Solutions, collaborating with nonprofits, communities, and IFF to drive strategy and growth. The organization focuses on lending, real estate, and related services to nonprofits and mission-driven groups.

Reports to : Director of Marketing

Primary Focus : Drive multichannel marketing strategies to increase brand awareness, attract clients, and generate business opportunities for IFF’s core areas, including Capital Solutions and Real Estate Solutions. Emphasizes content development and targeted, mission-aligned marketing materials to support business development and outreach.

Key Responsibilities (Core Responsibilities)

Marketing Planning and Execution : Support the Director of Marketing in developing, implementing, measuring, and optimizing marketing strategies aligned with IFF’s goals and regional market plans.

Email Campaigns : Manage end-to-end email marketing campaigns, create and edit content in IFF’s brand voice, collaborate with Communications and market leads, ensure messaging reflects IFF’s commitment to equity and community narratives.

Social Media Management : Co-create social media strategy, manage accounts, organize calendar, generate content, and report on performance in coordination with the Communications Team.

Marketing Collateral : Develop and update targeted materials (one-pagers, case studies, presentations, digital assets) that promote IFF’s value proposition and services; ensure alignment with brand guidelines and inclusive representation.

Database & Marketing Automation : Leverage CRM and marketing modules for automation, analytics, and segmentation; collaborate with Data Team to improve infrastructure and provide lead-generation insights.

Landing Pages & SEO : Create and optimize landing pages for user experience and conversions; coordinate with Communications, Director of Marketing, and external contractors on website pages and SEO tactics.

Marketing Reports : Assist in collecting and analyzing data for quarterly reports to assess performance and guide strategy.

Equity, Diversity, and Inclusion : Promote an inclusive environment and participate in EDI events and learning opportunities.

Other Projects : Perform other projects as assigned.

Performance Measures

Achievement of Marketing Goals : Deliver high-quality content and campaigns that drive measurable outcomes, meeting deadlines and objectives.

Communication : Maintain proactive, clear collaboration with internal and external teams.

Problem-Solving & Lead Gen : Identify challenges and propose solutions to strengthen brand presence and lead generation.

Cross-Department Collaboration : Work with Lending, Real Estate Solutions, Communications, and Data teams to align initiatives.

Culture & Inclusivity : Foster openness, innovation, and inclusivity within the team.

Campaign Ideation & Strategy : Proactively propose new ideas and assess effectiveness of tactics.

Accountability & Relationships : Demonstrate personal accountability and build strong working relationships.

Qualifications

Education : Bachelor’s degree in marketing, public relations, communications, or a related field.

Experience :

Five to seven years of relevant marketing experience, ideally within nonprofit or community development sectors.

Exceptional written and verbal communication, with strong presentation skills.

Extensive 경험 in email campaigns using marketing automation integrated with CRM systems; track KPIs and monitor website performance (e.g., Google Analytics).

Proven ability to create compelling content across channels (email, print, social).

Detail-oriented with strong time-management; able to manage multiple initiatives in a fast-paced environment.

Ability to analyze data, identify trends, and translate insights into actionable plans.

Adaptable, collaborative, and capable of navigating a complex organization while fostering alignment.

Technical Proficiency

CRM & Marketing Platform : Microsoft Dynamics 365

Digital : WordPress (CMS), Google Analytics, Google Ads

Collaboration : SharePoint, Microsoft Teams

Design / Production : Canva, Adobe Creative Suite

Special Knowledge & Skills

Familiarity with banking / financial services, commercial real estate, nonprofits, and / or community and economic development is a plus.

Benefits

Medical, dental, and vision insurance

Paid time off

401(k) with employer contribution

Life Insurance

Short and long-term disability

Work-Life Balance & Development

Hybrid workplace

Summer Fridays

Professional development stipend

Mentorship program

Wellness programs

• Employee assistance

Equal Opportunity

IFF is an equal opportunity employer. We are committed to a diverse, inclusive workforce and encourage applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by law.

Application Instructions : Please visit the Careers section of our website to apply online. IFF values equity, diversity, and inclusion as part of its mission to strengthen nonprofits and the communities we serve.

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