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Public Relations and Marketing Specialist

Maricopa Community Colleges
Glendale Community College
Full-time

Salary Range

Grade

Work Schedule

Monday - Friday, 8am - 5pm; some evenings and weekends may be required

Summer Hours : Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?

Would you like to be part of an organization that adds $ billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?

Whether you’re teaching, working, or learning Make It Happen At Maricopa County Community Colleges!

About Us

  • Many of our campuses have received grant awards through the to improve undergraduate STEM Education : Hispanic-Serving institutions program (HSI Program).
  • Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
  • One of the largest community college systems in the country
  • 2020 Healthy Arizona Worksites Program recipient
  • Named 19th Best Employer for Women by Forbes
  • 2019 No. 42 in Arizona’s Best Employers

Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives.

Our benefits are designed to provide support for every life stage and lifestyle in our community.

20 paid observed holidays

12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)

  • Paid vacation, sick, and personal time
  • Maricopa Employee Store : Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
  • Annual professional development growth funding
  • Tuition reimbursement for employees and dependents
  • Flexible work schedules
  • Maricopa Employee Health & Wellness Program : Sight-On-Site Eye Care Services Diabetes Empowerment Education Program Mobile On-site Mammography Screenings Employee Assistance Program (EAP) Wondronline program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more Pre-Retirement Events

may forgive the remaining balance on a federal student loan made directly by the Department of Education after qualifying).

10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)

Job Summary

Responsible for content creation, curation, and dissemination for social media, public relations, marketing, and campaign initiatives.

Participates in online / digital, email, social and digital media content creation and execution. Promotes district and college activities and services through provision of public information, marketing, and internal / external communications support.

Essential Functions

30% - Under the direction of the GCC Marketing Director, the position works with the GCC Marketing Analyst, campus stakeholders, and District Office marketers to distribute earned social media content that educates and entertains target audience and supports marketing goals.

  • Target audiences include : prospective students, current students, community members, businesses, alumni, faculty and staff;
  • provides continual coordination, execution, and implementation of all applicable social media outlets including Facebook, Instagram, Snapchat, YouTube, Google +, X, LinkedIn and other relevant channels as target market preference evolves;
  • assist in executing promotions and campaigns, consistent with strategic marketing plan / program, and track their success;

work with marketing analyst to maintain daily post schedule and monitor social feeds

20% - Creates and curates sharable content for messaging and campaigns on GCC’s social media platforms ensuring accuracy and consistency with messaging, voice, tone, style, and brand guidelines.

Optimizes content for driving awareness, interest and lead generation. Ensure consistency of messaging and relevance with GCC websites, electronic newsletters, and marketing materials

20% - Under direction of the supervisor, engages in outbound media efforts via Hubspot email drip campaigns / lead scoring and student engagement communications and programs, including campus news bulletin

20% - Follows best practices for social media engagement, assists in monitoring benchmarks for evaluating impact of social media content, and analyzes and reports on effectiveness

10% - Assists with coordination of earned social media coverage of college events, programs, and services, to include content development and dissemination.

Monitors and responds to social media inquiries and conversations. Performs photography of functions for college events, and programs as relates to earned social media posts and campaigns, and other duties as assigned

Minimum Qualifications

Associate’s Degree from a regionally accredited institution and one year of responsible support experience directly related to assignment, which may include coordination of records and materials, event and project logistics, social media metrics, marketing data gathering and compilation of data and metrics.

Strong writing skills are required.

An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law orregulation, may be considered.

Desired Qualifications

A.One (1) or more years of demonstrated experience developing content for a variety of digital and (or) social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and(or) X

B. Experience working with social media monitoring and (or) reporting tools to track earned social media content effectiveness.

C. Experience in the deployment of earned social media tactics and (or) marketing campaigns

D. Proficient writing and content creation skills for social media, digital, and (or) earned media platforms, demonstrated through cover letter and resume.

E. Customer service experience with diverse populations throughout an organization

Special Working Conditions

  • Possession of a valid State of Arizona Class D Driver's License is required
  • Travel to campus during interview / selection process will be at candidate’s own expense
  • Will be required to travel or be assigned to all MCCCD locations
  • May require numerous evenings or weekends
  • May require prolonged periods of viewing a computer screen
  • May be required to lift or carry up to 25 lbs
  • 30+ days ago
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