Product Marketing Manager

Description

THE OPPORTUNITY

Scholastic Education Solutions is seeking an enthusiastic, innovative, creative thinker to join our Education Solutions marketing team.

The Product Marketing Manager is responsible for the go-to-market strategy of their assigned product portfolio, and will work in close partnership with marketing, sales and product development to develop, manage and execute marketing plans.

As the market & product expert, the incumbent will collaborate across the organization to manage product launches, support product lifecycle, conduct market research, and use data to refine the strategy.

RESPONSIBILITIES

Drive Product Decisions with Data

Provide strategic direction into product opportunity to ensure new solutions are a strong product / market fit that are differentiated & meet critical market needs

Demonstrate an in-depth understanding of products in the portfolio to position them in a way that reflects their strengths while aligning with market issues, curriculum trends, and customer needs.

Monitor relevant industry trends to develop market insights to inform product strategy and sales tactics

Keep abreast of industry trends, technologies, and competitive analyses to identify new opportunities which ultimately serve the long-term strategy to position products.

Define and track product and portfolio success using metrics.

Communicate Across Departments

Collaborate with marketing and product development to inform and communicate marketing strategy to internal and external clients.

Manage relationship with external thought partners, vendors and freelancers to ensure parties are informed of list development, sales trends, and campaigns.

Present Scholastic Education Solutions products in an organized, accurate, and motivating manner to internal clients and external stakeholders

Support Scholastic Education Solutions Sales Team

Customize the sales message using data and competitive knowledge research to target messaging and campaigns to customer needs,

Work with field, inside and strategic sales teams to ensure product knowledge and competitive differentiators are disseminated accordingly.

Collaborate with RFP team to ensure products are represented accurately during state adoption processes and district RFPs.

Creates sales messaging and required sales tools.

Support conference and customer event presence with events team and regional marketing.

WHO WE ARE

Scholastic Corporation (NASDAQ : SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media.

The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home.

With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online.

True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. .

Some benefits that we offer :

Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

Tuition-Free programs for undergraduate and graduate degrees

Generous Parental Leave Program

Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

Qualifications

HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities :

Exceptional project management : ability to juggle multiple projects and continually shift priorities according to market need and return on investment.

Thrives in a fast-paced, dynamic environment with shifting priorities & deadlines

Strong communication skills (including presentation & writing skills)

Customer-centricity with internal & external partners

Keen attention to detail

Travel approximately 10% of time

Experience :

3+ years of successful product marketing experience

3+ years of experience working with cross functional teams

Education :

BS / BA in Marketing, Psychology, Education or equivalent professional experience

Time Type : Full time

Full time

Job Type : Regular

Regular

Job Family Group : Marketing

Marketing

Location Region / State :

New York

Compensation Range :

Annual Salary : 80,000.00 - 100,000.00