Supervisor- Multicultural Media Strategy

Job Description

Job Description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role

Lead a team in the creation, execution and stewardship of strategic multimedia plans for a multicultural brand. The Supervisor of Brand Strategy (multicultural) is responsible for developing, executing, and overseeing brand strategies that deeply resonate with Hispanic audiences. This individual will lead research and data-driven strategies to build authentic brand connections, drive cultural relevance, and increase brand equity within the Hispanic segment. By collaborating with cross-functional teams, the Brand Strategist will help design campaigns and product positioning that align with the diverse cultural nuances of the Hispanic community.

Responsibilities

Brand Strategy Development

• Develop, implement, and refine brand strategies tailored to the Hispanic market, considering cultural distinctions within the community.
• Analyze market trends, consumer behaviors, and competitive landscapes to create brand positioning that resonates with Hispanic consumers.
• Work closely with senior management to align Hispanic marketing strategies with overall business goals and ensure a cohesive brand message

Consumer Insight and Market Research

Media and Channel Strategy

Marketplace Engagement and Partnership

Performance Tracking and Reporting

Media Budget Management

Team Management

Ideal Candidate

The ideal candidate for this role is a dynamic, results-driven professional who thrives under pressure and excels at managing multiple campaigns simultaneously. This individual is highly organized, with the ability to juggle competing priorities and meet tight deadlines without compromising quality. A deep understanding of Hispanic culture and trends is essential, as the candidate will craft campaigns that resonate with diverse Hispanic audiences, drawing on their knowledge of cultural nuances. Above all, the ideal candidate will be a passionate advocate for the Hispanic audience, ensuring that campaigns not only drive business outcomes but also reflect the authenticity and values of the communities they represent.

Qualifications

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants : Canvas Worldwide practices Fair Chance Hiring

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.