Advancement Communications Assistant Director

Northern Arizona University Advancement Communications Assistant Director

Location : VP Advancement

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Regular / Temporary : Regular

Job ID : 608039

Full / Part Time : Full-Time

Workplace Culture : NAU aims to be the nation's preeminent engine of opportunity, vehicle of economic mobility, and driver of social impact by delivering equitable postsecondary value in Arizona and beyond.

Special Information : This position is eligible for on-site, hybrid, or remote work.

On-site work requires the incumbent to complete their work primarily at an NAU site, campus, or facility with or without accommodation.

Opportunities for remote work are rare.

• Hybrid work allows the incumbent to complete their work at both an NAU site, campus, or facility and at a non-centralized site with or without accommodation.
• Remote work allows the incumbent to complete their work at a location other than an NAU site, campus, or facility with or without accommodation.

The incumbent may occasionally work in a shared site, but primarily will work elsewhere.

Job Description : The demand for relevant and timely communications and the dependency on Advancement Foundation Communications to serve as a lead revenue-generator and brand ambassador for NAU is more critical than ever before.

The Advancement Communications Assistant Director will help lead the development and execution of alumni and donor integrated, strategic, audience-centric, complementary, and coordinated (ISACC) communications.

This position leads multi-channel Alumni Engagement campaigns including the publication of the biannual Pine alumni magazine.

The division's engagement, acquisition, retention, and fundraising goals are highly dependent upon personalized, engaging, and relevant content that this position is responsible to generate.

NAU is in the quiet phase of its Comprehensive Campaign and this position leads and manages the development and strategy for multi-channel Comprehensive Campaign communications.

This position oversees fundraising campaign communication industry trends and best practices to inform strategic fundraising and engagement communications.

Through regular communication and partnership, this position ensures a sustainable and growing fundraising pipeline for the NAU Foundation while fostering enhanced engagement among the Lumberjack community.

This position reports directly to the Director of Communications within Advancement Foundation.

Responsibilities :

Strategy and Content Development - 60%

• Write and edit ISACC communications that support the division's efforts to increase and amplify alumni engagement, develop a culture of philanthropy, inspire prospective and current alumni donors, and deepen the relationship between alumni and donors to NAU.
• Serve as the lead strategist and manager for Alumni Engagement multi-channel communications, including developing project schedules, content, audience segmentation, deliverables, timing, distribution, analysis, and reporting.
• Lead and manage the development and strategy for multi-channel Comprehensive Campaign communications, including developing project schedules, content, audience segmentation, timing, distribution, analysis, and reporting.
• Lead and manage the development of the digital communications deliverables for Comprehensive Campaign communications, including content, audience segmentation, distribution, analysis, and reporting.
• Write donor cultivation, solicitation, and stewardship communications, such as proposals, gift announcements, impact reports, Comprehensive Campaign materials.
• Manage and coordinate college / unit communication plans, campaign communications, content reviews, data requests, etc.

Project Management - 20%

• Project manage Alumni Engagement Communications multi-channel campaigns including leading the outside contract and budget for the bi-annual publication of Pine alumni magazine.
• Facilitate division project kick-offs and manage project timelines.
• Maximize MS Teams and OneNote for project transparency and organization.

Reporting and Analysis - 15%

• Continually conduct high-level analysis, compile information, test, track, and report on individual campaign performance to drive data-driven decisions.
• Compile information and share results with leadership and division partners.
• Analyze metrics and campaigns to ensure communications are in line with and help advance Advancement Communications goals and metrics.

Other - 5%

• Identify opportunities for change and improvement, identify strengths and weaknesses of alternative solutions, and recommend creative approaches.
• Create a positive team environment as a leading member of the Advancement Communications team.

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