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Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in New York
Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in New YorkMediabistro • New York, NY, United States
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Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in New York

Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in New York

Mediabistro • New York, NY, United States
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Overview

Join Abe as an Account Strategist, LinkedIn Advertising (Remote US). Abe is a specialized consultancy focused on social media advertising, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a key part of the social media team, offering the opportunity to work on mid-market and enterprise accounts and to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Maintain personal productivity and utilization
  • Work with the Associate Director to achieve internal and client goals
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships and network
  • Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

  • 2+ years experience at a performance / digital marketing agency, supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV and more)
  • Proficiency with advertising platforms such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and similar tools
  • Strong understanding of paid principles : keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign data using Google Analytics / GA4, Excel or other analytics platforms
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title, etc.; proven success with mid-market or enterprise accounts
  • Ability to translate and articulate strategy and tell stories with data
  • Problem solving mindset : competitive, curious, and growth-oriented
  • Commitment to staying on the cutting edge of the industry
  • Strong organizational skills to manage multiple projects simultaneously
  • Quality-focused with a sustainable approach to advertising
  • Willingness to travel to visit clients approximately once per year, as needed

    • What Success Looks Like

  • Demonstrate Abe’s core values in interactions
  • Effectively manage approximately five mid-tier and enterprise accounts
  • Meet / exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction scores)
  • Build client trust and renewals through strong relationships
  • Cross-sell services aligned with client goals
  • Communicate results clearly with client contacts and executives
  • Make exceptional strategic decisions for accounts

    • Benefits

  • Salary range intended for the United States : $70,000–$80,000 base, with potential for bonus eligibility; actual salary may vary based on experience and compensation practices
  • Medical, dental, vision, disability and life insurance coverage
  • Employer-paid plan for you; partial employer contribution for dependents
  • Benefits to support the whole person : mental health resources (Spring Health, Headspace), physical therapy (Omada), fertility support, virtual workouts, and One Medical membership
  • Time Off : Unlimited PTO (2-week minimum), paid holidays, your birthday off, year-end recharge, parental leave
  • Traditional and Roth 401(k) with 3% company match
  • Annual bonus based on tenure, with increases over time

    • Work Environment

    Remote-first company; work from anywhere in the US with optional Abe offices (Irvine, CA). Global opportunities may be available where established, including Canada, the UK, and Australia, subject to work authorization. Role is 100% virtual with collaboration via Zoom and Slack. You will use a laptop (PC or Mac) and related software; ability to stay stationary for extended periods and reliable internet access is required. Reasonable accommodations may be provided during the application process.

    Additional Information

    Abe’s core value is People First. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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    Account Strategist • New York, NY, United States