Senior Manager, Marketing Capabilities

We are seeking a Senior Manager, Marketing Capabilities to play a critical role in driving the future of marketing competency and capability across our +$22B North American business.

Reporting to the Director, Creative Effectiveness & Capabilities , you will be responsible for building, scaling, and embedding key marketing capabilities across the North America Zone, aligning with our 10 Year Strategy, Brand Growth System, and Global Marketing Competencies Framework. You will design and implement tools, processes, and learning programs – partnering closely with our Global Marketing, Capabilities, and Learning teams – to elevate marketing best practices, embed a 360 marketing mindset and capabilities, and foster a culture of full-funnel marketing excellence.

This role requires collaboration with various stakeholders, including brand teams, insights, innovation, media, external agencies, and other cross-functional partners. Your work will strengthen core marketing capabilities, drive brand growth, and fuel business success.

Key Responsibilities

• Translate Global Strategy for Local Impact
• Partner with the Director of Creative Effectiveness & Capabilities to align global marketing capability initiatives with North America priorities, ensuring programs are practical, relevant, and actionable for NA marketers.
• Serve as a connector between global teams (e.g., Global Marketing Excellence, Global Learning & Development) and North America Zone, to adapt tools, programs, and frameworks for local needs.
• Lead the development of new capabilities when existing solutions do not meet North America Zone needs, serving as models for broader use.
• Capability Planning & Strategic Prioritization
• Develop a phased capability roadmap for the North America Zone, based on team needs, business priorities, and strategic goals.
• Recommend and sequence capability-building initiatives based on urgency, impact, and resource availability.
• Continuously update the roadmap with feedback from marketing leaders and cross-functional partners.
• Program Coordination & Learning Activation
• Partner with subject matter experts to deliver training programs, playbooks, and enablement tools.
• Coordinate rollout efforts, including workshops, onboarding, and in-the-flow-of-work activations.
• Support the implementation and ongoing adoption of enterprise initiatives like ACE, tailoring tools and training for NA teams.
• Develop new resources when critical gaps are identified, ensuring practicality and scalability.
• Continuous Improvement & KPI Alignment
• Define and track success metrics for capability adoption and effectiveness.
• Monitor engagement, usage, and feedback for ongoing improvements.
• Ensure programs evolve with changing needs and incorporate best practices.

Our Total Rewards philosophy is to provide meaningful and flexible programs that support our diverse workforce and align with Kraft Heinz’ strategy and values.

Salary Range : $118,400 - $148,000

Bonus : Performance-based bonus as per plan terms.

Compensation will consider internal equity, geographic region, experience, and other factors.

Benefits : Healthcare, protection, and savings plans tailored to meet employee and family needs, in accordance with plan documents.

Wellbeing : Programs and resources supporting physical, social, emotional, and financial wellbeing, including :

Location : Chicago / Aon Center

Kraft Heinz is an Equal Opportunity Employer committed to diversity. Applicants needing accommodation can contact .

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