Associate Director, HCP Marketing

Job Description

Purpose

Lead all strategy development and tactics related to Health Care Provider Marketing for Synthroid including value proposition, positioning, segmentation, messaging, campaign and additional creative development.

Serve as the subject matter expert for the Brand Team. Lead sales force strategy and associated resources. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically / financially supported for areas of responsibility (product / indication / channel).

Responsibilities

• Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients’, market and financial results.
• Drive and participate in business and marketing plans process.
• Demonstrates and utilizes holistic understanding of financial planning.
• Lead and manage direct teams and external partnerships.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Grow brand / product penetration, share and awareness.
• Identify and contract with pharmacy or other external partners to increase cash channels business.
• Develop next generation product and / or product enhancements & experiences, leveraging the patient journey.
• Direct and manage projects including execution of marketing plans, initiatives and tasks.

Qualifications

Qualifications

• Bachelor’s Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise / cross channel marketing experience preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position.

Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.

This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https : / / www.abbvie.com / join-us / equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :

https : / / www.abbvie.com / join-us / reasonable-accommodations.html