Marketing Manager

Jim Coleman Automotive is hiring a Marketing Manager!

Apply below after reading through all the details and supporting information regarding this job opportunity.

We are looking for a Marketing Manager to cover all 7 dealerships. Jim Coleman Automotive is a 3rd generation family-owned dealership founded in 1987.

The Coleman family has been selling and servicing cars in the Washington-Metropolitan and Bethesda areas since the 1950s.

Mr. William Coleman, founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service.

He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers. He was ahead of his time, striving to deliver a unique, customer-focused car buying experience.

We are a local leader in automotive retail, looking to add qualified professionals to our team. Jim Coleman Automotive is a company that offers a fantastic team environment, great benefits, and ongoing training and support for its employees.

Responsibilities

• Plan and execute all digital marketing.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and create growth strategies.
• Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data.
• Collaborate with agencies and outside vendors.
• Evaluate emerging technologies.
• Coordinate marketing campaigns with sales campaigns.
• Facilitate preparation of print materials.
• Facilitate video creation for TV and social media, and display advertising.
• Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships.
• Overall responsibility for brand management and corporate identity.
• Manage the development and delivery of promotional and new product campaigns.
• Support delivery of marketing campaigns with the lead agency.
• All campaigns intended to drive customer acquisition and retention.
• Marketing tactics include : email, direct mail, TV, print, online video, radio, outdoor, and social media.
• Manage tactical planning with marketing strategy.
• Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics.
• Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources.
• Perform other duties as assigned.

Qualifications

• Ability to work in a fast-paced environment.
• Ability to move ideas to action.
• Excellent soft skills such as interpersonal, presentation, and collaborative skills.
• Ability to manage time and juggle multiple projects.
• Strong written and communication skills.
• Solid understanding of website analytic tools (i.e. Google Analytics).

Applicants have rights under Federal Employment Laws :

• Family & Medical Leave Act (FMLA) : https : / / www.dol.gov / agencies / whd / posters / fmla
• Equal Employment Opportunity (EEO) : https : / / www.eeoc.gov / know-your-rights-workplace-discrimination-illegal-poster
• Employee Polygraph Protection Act (EPPA) : eppac.pdf (dol.gov)

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