Marketing Manager

Work Flexibility : Hybrid

As a Marketing Manager for the ALS Brand Team, you will oversee the strategy and performance of our latest innovation from Emergency Care, LIFEPAK 35 monitor / defibrillator.

You will create a marketing plan and execute on tactics that drive performance of the ALS portfolio in the EMS / Fire segment.

You will support our greater Emergency Care team in Redmond, WA by serving as a leader for the site. You will gain hands-on experience across the Emergency Care product portfolio and support our worldclass selling organization where, together, we save lives.

WHO WE WANT :

• Strategic thinkers. People who enjoy analyzing market data or trends for the purposes of planning, forecasting, and advising for sales opportunities.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration

WHAT YOU WILL DO :

This results-driven role will provide new sales strategy and tactics and improve customer experience for market verticals, utilizing a strong direct and digital marketing strategy.

They will also serve as a liaison to the marketing department to ensure alignment on business cases and marketing strategy.

Supporting business development and preparation of materials will include execution of due diligence, strategic rationale, and management of key relationships with the potential strategic partner.

• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
• Tailors marketing strategies to meet both current and future customer needs.
• Maintains relationships with KOLs and translates insights into current and future business strategy.
• Deploys resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement.
• Initiates and drives new products and services based on changing customer needs.
• Authors key strategy documents : strategic plan, annual marketing plan, product launch plans, etc.
• Gains organizational alignment to the marketing plan with key stakeholders.
• Master’s both the technical and clinical aspects of the portfolio, and sets the direction for content necessary to pass information to the sales team.
• Provides clear, strategic and prioritized direction to the field sales organization through written communications, presentations and trainings.
• Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
• Initiates and leads PLCM activities for the product portfolio
• Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
• Demonstrates financial acumen.
• Able to routinely make decisions which may affect immediate operations and have a divisional impact.

WHAT YOU NEED :

• Bachelor’s degree required.
• MBA preferred.
• 8+ years of work experience required.
• 5+ years of medical device and marketing / sales experience preferred.

$ 129,700 - $212,200 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Travel Percentage : 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Stryker is an EO employer M / F / Veteran / Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.