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Marketing Manager

Marketing Manager

A'BriTin Catering and HospitalityFarmington, MN, United States
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Marketing Manager

A'BriTin is the premier catering provider for businesses and residents celebrating life's most important moments. Our mission is to listen to our clients and treat them like family, building relationships rooted in trust, meaning, and longevity. We operate four high-performing catering brands and manage a range of event venues, making us a recognized leader in the industry. When you join A'BriTin, you're not just joining a team-you're becoming part of a culture built on passion, integrity, and collaboration.

We're looking for a strategic, creative, and results-driven Marketing Manager to own our marketing initiatives, drive lead generation, and elevate the A'BriTin brand across all channels. This hands-on role will lead the development and execution of integrated marketing campaigns that build awareness, engage target audiences, and generate qualified leads to fuel the company's growth.

Lead Generation & Campaign Strategy

  • Develop and implement innovative marketing strategies focused on attracting and nurturing quality leads across digital, print, and experiential channels
  • Manage the end-to-end execution of multi-channel campaigns aligned with sales and business objectives
  • Analyze customer behavior, market trends, and campaign performance data to optimize marketing initiatives and maximize ROI
  • Maintain and optimize lead nurturing workflows through marketing automation platforms (e.g., HubSpot, Mailchimp)
  • Oversee website content, SEO, UX, and digital lead generation tactics to ensure a strong online presence and user engagement

Brand Management & Content Leadership

  • Own the development and enforcement of brand standards to ensure consistent, compelling messaging across all platforms and materials
  • Lead content strategy and creation, including social media, email marketing, blog posts, collateral, and promotional materials
  • Manage the corporate marketing calendar, coordinating seasonal campaigns, product launches, community engagement initiatives, and events
  • Collaborate with external vendors, designers, and media contacts to create high-quality marketing assets
  • Represent the A'BriTin brand professionally at industry events, expos, and community functions as needed

    • Data-Driven Marketing & Analytics

  • Monitor and report on campaign metrics, website analytics, and lead generation KPIs to inform strategic adjustments and continuous improvement
  • Use digital analytics tools (Google Analytics, Google Ads) to track performance and recommend optimizations
  • Conduct competitive research and market analysis to identify opportunities and challenges

    • Cross-Functional Collaboration

  • Work closely with sales, operations, culinary, and administrative teams to align marketing efforts with company goals and ensure seamless execution
  • Support sales enablement by providing updated marketing collateral, tools, and insights that help shorten the sales cycle and improve conversion rates

    • Required Qualifications

  • 2+ years of professional experience in a marketing role, preferably management / leadership
  • Proven success in developing and executing integrated marketing campaigns that drive lead generation and brand growth
  • Strong command of CRM and marketing automation platforms (Salesforce, HubSpot, Mailchimp, Constant Contact, etc.)
  • Hands-on experience with CMS platforms (WordPress, Wix) and a solid understanding of SEO best practices
  • Proficiency in digital marketing tools including Google Analytics, Google Ads, and paid social media advertising
  • Skilled in content creation and design tools such as Adobe Creative Cloud and Canva
  • Strong organizational skills with the ability to manage multiple projects and deadlines
  • Excellent verbal and written communication skills, with a knack for storytelling and brand building
  • Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies

    • Additional Notes

  • Able to lift and push up to 50+ pounds (rare)
  • Able to spend long periods sitting or sedentary.

    • Salary : $55,000-$75,000 DOQ

    Benefits : We offer a competitive compensation package, with benefits including Medical, Dental, Vision, 401(k) plan with employee and company contribution opportunities, Life, Accident and Disability, Employee Assistance Program, Paid Time Off, additional Incentives and Rewards for employees, and a strong company culture

    Department : Marketing

    Job Status : Exempt - Full Time

    Schedule : Standard office hours are Monday - Friday, 9 : 00 AM - 5 : 00 PM. Occasional work hours to be performed outside of standard office hours. Must be able to work some early morning or late-night events, meetings, expos, networking events, etc. This position is in-office only, no remote work.

    Travel : Up to 10% (rare)

    Reporting Structure : Chief Sales & Marketing Officer

    This description indicates the general nature and level of the qualifications and duties required of employees in this job classification, as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, national origin, ancestry, disability, veteran status or status as a protected veteran, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law.

    Monday-Friday 9am-5pm (in-office)

    Occasional early morning, late evenings, weekends as needed.

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    Marketing Manager • Farmington, MN, United States