GEICO is hiring : Senior UX / UI Designer, Conversational AI in New York

Overview Senior UX / UI Designer, Conversational AI — GEICO

This role focuses on designing conversational experiences powered by Generative AI, prompts, and LLM-based systems. You will collaborate with product managers, engineers, and other designers to shape customer interactions across conversational platforms.

Location Hybrid role; on-site 3 days a week at one of the following locations : Chevy Chase, MD; Chicago, IL; Palo Alto, CA; Fredericksburg, VA; Seattle, WA; Manhattan, NYC. Exceptional remote candidates will be considered.

Compensation Base pay range : $104,550.00 / yr - $172,200.00 / yr

Responsibilities Design and optimize conversational flows, wireframes, and mockups across chatbots, IVR, voice assistants, and LLM-powered interfaces.

Create effective prompts and interaction strategies for Generative AI systems.

Collaborate with engineering, product, and business teams to deliver intuitive, AI-enhanced customer experiences.

Apply human-centered research methodologies to advocate for customer needs and behaviors.

Analyze existing conversation paths to identify opportunities for improvement and AI-driven expansion.

Develop and maintain design guidelines and best practices for conversational and generative interfaces.

Partner with technical teams to integrate NLP, TTS / STT, machine learning, and LLM capabilities into cross-channel experiences.

Scope design requests, estimate effort, and adapt quickly to changing priorities in a fast-paced team environment.

Qualifications Basic Qualifications

5+ years of experience in conversational design, including voice and chat interfaces.

Proven application of NLP and conversation design principles in customer-facing experiences.

Strong analytical skills in evaluating conversational flows and user feedback.

Preferred Qualifications

Hands-on experience with prompt engineering, LLMs, and RAG systems.

Familiarity with Generative AI platforms and their integration into customer journeys.

Experience designing for cross-channel experiences (chat, voice, mobile, web).

Proficiency with tools such as Figma, Voiceflow, Amazon Lex, and other conversational platforms.

Effective communication and storytelling skills to convey design rationale and user impact.

Understanding of content strategy, design systems, and UX research methodologies.

About GEICO & The GEICO Pledge GEICO is seeking a passionate and forward-thinking Sr. Conversational Designer with expertise in Generative AI, prompt engineering, and LLM-based systems. You’ll shape the future of customer interactions across conversational platforms and ensure experiences are natural, effective, and aligned with customer needs.

The GEICO Pledge : Great Company, Great Culture, Great Rewards and Great Careers.

Equal Employment Opportunity The GEICO Companies provide for equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and / or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.

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