Senior Manager, Influencer Marketing Job at ZoomInfo in Waltham

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

ZoomInfo is in the middle of a bold transformation. We’re shifting from a legacy data provider to the category-defining GTM Intelligence Platform, and we’re doing it with speed, creativity, and a serious bias for action. From launching ZoomInfo Copilot Workspace to GTM Studio to embedding AI across every motion, we’re building a modern B2B brand rooted in trusted voices, strategic storytelling, and high-impact moments.

Our influencer program is a key part of that shift, helping us shape perception, spark conversation, and put ZoomInfo at the center of the modern GTM conversation. We’re also building with AI in mind, using it to scale execution, streamline operations, and fuel creative momentum across every part of marketing, including influencers.

About the Role

We’re looking for a highly organized, ambitious, and creatively curious Senior Manager, Influencer Marketing to join our Brand & Customer Marketing team.

This person will own the strategy, execution, and measurement of a fast-scaling influencer program that blends brand building, demand generation, and creator-led storytelling, helping us build the GTM Intelligence category and building awareness of the platform and products that fuel that category by activating the voices GTM leaders trust.

This person will lead an Influencer Marketing Coordinator and partner across social, content, PR, demand gen, customer marketing, events, field marketing, and other teams throughout ZoomInfo.

This person’s mandate : utilize trusted GTM voices to build the category, drive brand awareness, and translate that awareness into pipeline.

What You’ll Do :

• Strategy and program leadership : Build and own ZoomInfo’s influencer strategy, prioritized to our ICPs and highest-impact channels (LinkedIn, YouTube, Substack, podcasts, newsletters, and niche communities).
• Evolve and codify the operating model including tiering criteria, outreach and vetting, briefing frameworks, pricing / comp, and a clear test-and-learn roadmap.
• Launch always-on programs alongside campaign-specific activations tied to launches, product moments, and demand plays.

Creator sourcing, relationships, and deals

Campaigns, creative, and distribution

Measurement, attribution, and optimization

Compliance, brand safety, and governance

People leadership and cross-functional impact

How you’ll use AI

What You Bring :

Curious mindset with a willingness to roll up your sleeves and figure things out fast.

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and / or training. We offer holistic mind, body and lifestyle programs designed for overall well-being. The US base salary for this position is $93,100 USD - $146,300 USD.

About us :

ZoomInfo (NASDAQ : GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status.

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