We are looking for a dynamic Senior Marketing Manager who excels in precise audience segmentation, relevant messaging, strategic media planning, experimental design, and optimizing the overall customer journey to drive ROI and scalable outcomes.
In this new role, you’ll own the inbound customer journey for prospects in the US, responsible for generating pipeline.
What you will do :
- Develop and implement comprehensive marketing plans and strategies to achieve business objectives.
- Collaborate and work cross-functionally to align campaign strategies and goals across the organisation.
- Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritisation across multiple stakeholders.
- Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
- Develop and manage multi-channel marketing campaigns (email, social media, content marketing) to drive lead generation and customer engagement.
- Create compelling marketing materials, including presentations, brochures, and online content ensuring brand consistency across all marketing touchpoints.
- Analyze marketing data and metrics to measure campaign performance and ROI.
You will be a great fit if you have :
- 5+ years of experience in a combination of channel, performance, email, demand gen, and integrated campaign marketing.
- 5+ years working in a B2B SaaS marketing capacity with focus on selling into Enterprise buying centres.
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel.
- Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams.
- Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout.
- Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models.
- Excellent organisational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise.
- Comfortable in a fast paced, agile and high growth environment.
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