Senior Manager, Audience & Data Strategy

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE : OMC) - delivers transformational experiences for consumers, clients, and talent.

Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.

As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Team Overview

We are a team of audience insights specialists that play a crucial role in understanding and analyzing audience behavior and preferences.

As experts in data analysis, we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry's most robust dataset in Omnicom's proprietary platform - Omni.

We're looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.

Position Overview

The Associate Director will function as a data and audience strategy expert. This role as an audience SME will support the strategy and activation teams in applying audience best practices to client marketing briefs.

A portion is a consulting layer focused on working closely with cross-agency colleagues and continually reviewing audience and insights capabilities and maintain expert knowledge of these capabilities as they apply to our partners' needs.

Additionally, this role will have primary responsibility for audience creation.

Key Responsibilities

• Deliver customer insights through audience creation, digital journeys, and other strategic outputs from our insights applications
• Manage projects from briefing through client-ready deliverables with line manager and / or senior agency leadership
• Deliver strategic consultation to agency client teams, advising agencies on best practices and how to best leverage our tools to enable better outcomes for their clients

Required Skills And Qualifications

• 4+ years of experience at a media agency, marketing analytics firm, or in a quantitative, data-driven field
• Bachelor's degree or above in marketing, statistics, mathematics, economics, information management, communications, social sciences or business-related fields
• Familiarity with marketing technology, 1 / 2 / 3 party data, audience creation techniques, and media strategy
• Excellent communication and presentation skills are a must
• Creative and strategic thinker who is willing to take risks and challenge the status quo
• Strong leader who can demonstrate problem solving and independent decision-making
• Ability to clearly explain complex ideas to various audiences with differing levels of technical expertise

Our culture and working style within the group fosters a positive, productive, entrepreneurial team spirit. We demonstrate a strong working knowledge of media across all channels and are data driven in our approach.

We use analytic and technical knowledge to identify the most effective strategies to address our clients' needs. We also work to stay sharp and up to date with our skills and trends in the marketplace that help us bring the best for our clients.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.

Compensation Range

$91,000-$130,000 USD

Omnicom Media Group is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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