OTBx Air is hiring : Photographer / Videographer (with Equip) in Boston

You are a strategy-savvy marketer looking to work at a fast-growing digital marketing team seeking to make a real impact. As an integral member of a growing team, the ideal candidate will hit the ground running and feel comfortable engaging with each OTBX team member to communicate creative ideas, lend expertise and support wherever needed.

The Marketing Strategist will be responsible for driving the strategy and execution of all work related to our clients' marketing lifecycle. Working as a part of a pod-based agency team, as the Marketing Strategist, you’re responsible for identifying audience needs and deeply understanding their behaviours, pain points, and motivations. You’ll use those insights to build and execute customer marketing lifecycle programs that deepen customer relationships at scale and drive acquisition / engagement KPIs.

It is critical that you have in-depth understanding of concepts like the customer journey, inbound marketing, content marketing, performance marketing, and other demand and traffic-generation techniques. You’re strategic and know how to develop a strategy across the customer journey that utilizes several channels including paid advertising, content, organic search, email, and other digital media. Are you still excited? Then keep on reading!

Key Accountabilities : Strategize, build and execute customer marketing lifecycle programs that deepen customer relationships at scale and drive acquisition / engagement KPIs.

Take leadership of marketing strategy within the pod team and work with cross-functional teams to drive the same results.

Develop strategic marketing plans around the customer journey that drive awareness, engagement and conversion.

Utilize your strong strategic ability to develop and manage the customer journey map across multiple channels and customer touch points.

Lead and project manage the execution of your marketing strategy and programs, working with multiple collaborators from inception through execution and ultimately performance measurement and reporting.

Collect and use customer data (attributes and behaviours) and interviews to develop advanced segmentation to enable personalized messaging, campaigns, and effective customer insights.

Stay on top of customer marketing best practices, and consistently share the best of what you learn with your team to infuse it into your ideation, strategy and approach.

Collaborate with freelancers, vendors, and other assets to manage timely and efficient asset creation.

Reporting & Interaction : Role Will Report To The Following :

Digital Marketing team Lead

Role May Have The Following Direct Reports :

N / A

Role Will Work Closely with the Following :

Digital Marketing Lead, Sales Team Lead, Creative Lead / Manager, Business Development Manager, Administration Lead

Role Will Be Evaluated On The Following : Ability to manage time effectively

Ability to meet or exceed quarterly objectives and sales goals

Creativity and innovation within the sales team

Overall response time in responding to client sales enquiries

Overall Customer Satisfaction (digital marketing clients and leads)

Ability to meet or exceed a 65% close rate on all leads

Accuracy in quoting and proposal preparation

Automation in sales tracking & follow up execution

Organization of tasks in Monday.com

Customer service and people skills

Supporting company growth & scaling

Ability to delegate and manage tasks and team

Development of new services and sales packages

Market adoption and leadership of strategic corporate initiatives

Ability to maximize the use of CRM tools

Ability to maximize the sell through of Vendasta products and services

Timeliness and responsiveness to requests and conflict resolution

Ability to assist in increasing gross revenue per client account while improving net profit

Achievement of owned Objectives & Key Results that support them on a quarterly basis

Background and Experience : Demonstrated Experience Should Include :

2 - 5 years of sales / marketing experience

2+ years of executive level sales experience preferred

Competencies : Cold Calling / Emailing Proficiency

Inside Sales Lead Management

Proven ability in relationship building and account management

Exposure to executive communications

Excellent written, oral, and presentation skills

Strong Microsoft Office Suite, Adobe & Google Suite skills

Strong strategic thinking skills

Knowledge of the real estate industry

Knowledge of the digital marketing industry

Ability to plan, organize, and manage processes

Ability to develop and write digital marketing strategies

Knowledge of sales techniques and practices, including pitching, presenting and closing

Experience in CRM utilization and integration

Experience in email marketing

Proficiency in understanding current day marketing techniques for clients to leverage

Experience in task management software such as Asana, Slack or Monday.com

Experience in graphic design

Experience in UI / UX

Strong understanding of social media platforms

Strong understanding of digital ad marketing

Strong understanding of search engine optimization principles

OTBx Air provides equal employment opportunities. Discrimination of any type will not be tolerated. OTBx Air is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

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