Summary
The candidate will be instrumental in transforming the TV from a mere display device into a personalized lifestyle platform that enriches consumers' lives.
By leveraging innovative thinking and a deep understanding of consumer needs, this role will position company as a pioneer in the evolving TV landscape.
This role requires a data-driven approach to product development, with a strong focus on consumer insights. The successful candidate will collaborate closely with the Online VOC and CSMI teams to analyze monthly and quarterly consumer data.
They will leverage advanced analytics to build predictive models and inform product strategy, drawing on expertise in TV sales, consumer behavior, and technology.
Essentials / Duties and Responsibilities
Market and Consumer Analysis
- Client potential consumer insights through in-depth research on US TV market trends, competitor analysis, and consumer needs / Lifestyle
- Conceptualize new TV usage scenarios and concepts that reflect the latest consumer trends and technological advancements
- Utilize data analysis techniques to analyze consumer behavior patterns and provide evidence for product planning
- Develop monthly / quarterly US consumer insight and trend report
New Product Planning and New Business Partnership Development
- Define differentiated TV product concepts and functions based on identified consumer insights.
- Refine product specifications through technical feasibility reviews and collaboration with design teams.
- Establish data-driven logic for product necessity and competitive advantage.
- Develop the new product concept / new business partner for demand generation and report to the C-Level of Electronics America & Electronics HQ at Korea
- Establish GTM Strategy works with Product Marketing Team / Sales
- Product and Line-up Strategy Development and Management
- Develop and manage mid-term TV product portfolio strategies
- Manage development schedules and resource allocation for each product
Collaboration with Various Departments
- Successfully lead projects through close collaboration with related with departments such as Design, UX, R&D, Service Partnership and marketing
- Facilitate smooth communication and collaboration with experts in various fields such as technology, design, and marketing.
Skills :
- Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skills.
- Ability to work independently and manage ones time.
- Knowledge of production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods.
- Knowledge of business and management principles involved in strategic planning, resource allocation, and production methods.
Top Three Skills :
- Understanding of TV specifications and different display technologies
- Self-sufficient when necessary and resourceful
- Proficient with Power Point and other Office software programs
Education and Years of Experience :
Bachelor’s degree- Science / Technical degree and - years of applicable experience
Background / Experience
- years of experience in TV Product Planning / CE Product Planning or related fields (, experience in consumer market analysis, new product development, Service Product Manager, Service Partnership)
- Bachelor's degree or higher in a related field (, electrical engineering, industrial engineering, business administration)
- MBA would be a plus
- In-depth understanding of TV / Display technology trends (OLED, QLED, Mini LED, etc.), SW / AI technology trends and OTT Industry
- Market research and data analysis methodologies (statistics, data mining, etc.)
- Basic understanding of consumer psychology and behavioral economics
- Required excellent data analysis and problem-solving skills, creative idea generation and visualization skills, Effective communication and presentation skills and Project management skills and leadership
Compensation :
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries :
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.