Manager, Data Measurement and Insights

Job Description

Job Description

Manager, Data Measurement and Insights

New York Based but will consider other East Coast locations

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.

Burson operates under WPP (NYSE : WPP), the creative transformation company. Learn more at www.bursonglobal.com.

The Role

We are looking for a Data Analytics professional to be a creative and collaborative team member, embedded within a Data Intelligence team focused on client reporting and analytics, KPI development, campaign measurement, research and insights with a focus on delivering reports, dashboards, ad hoc analyses and strategic insights across a wide array of client sectors.

This is an opportunity to flex your curiosity, push the limits of campaign measurement and work with Fortune 500 brands to uncover insights and inform strategy.

The Work

You will be responsible for filling the growing demand for business intelligence, measurement and strategic insights across BCW / Burson’s vast client roster harnessing our platforms and tools.

• Collaborate with clients and internal account teams to understand campaign objectives and develop data-driven insights that are both strategic and measurable including developing KPIs and milestones on strategic initiatives and ensuring data capture and tracking to measure goal achievement
• Drive Data Culture and adoption across the company, creatively thinking of new ways to leverage and connect both internal data and external data, identifying new business opportunities, and informing strategic decisions
• Compare standard processes within the analytics organization to optimize reporting across accounts. The ability to find efficiencies in repurposing existing reports is a plus.
• Support workflows to manage and organize all data and attribution to ensure consistent, complete, and accurate data for reporting and analytics

Experience That Contributes to Success

• 6 to 8 years of experience with Data Analytics, KPI development and measurement generating analytical insights to drive business actions
• Knowledge in a variety of analytics techniques such as : profiling, data mining, modeling, statistical analysis, and campaign measurement
• Experience working with data environments and strong knowledge in querying language and / or querying applications (SQL, Alteryx)
• Strong in MS Office Package usage skill especially MS Excel. Strong relational database skills
• Experience in telling stories with data using data visualization tools (Power BI, Tableau, etc.)
• Sophisticated proficiency with Excel, Business Intelligence / Data Visualization tools (Tableau, Power BI, etc.), as well as syndicated third-party data such as GWI or similar.
• Ability to thrive in a fast-paced, dynamic environment.
• Highly organized and ability to manage multiple assignments simultaneously under tight deadlines.
• Client-facing with the ability to present data interpretations, insights, and strategies.
• Proficient problem-solving skills and synthesizing multiple sources of information.
• Knowledge in a variety of analytics techniques such as : profiling, data mining, modeling, statistical analysis, and campaign measurement
• Strong in MS Office Package usage skill especially MS Excel. Strong relational database skills
• Experience in telling stories with data using data visualization tools (Power BI, Tableau)
• You have working knowledge of analytic technologies (e.g. Alteryx, SAS, SQL, R, Python, Power BI, Tableau, Adobe Analytics, etc.)
• You know how to acquire data from multiple sources / environments and transform it so it can be used for analytics
• You strive to better communicate data through data visualization and storytelling

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships.

We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.

It also enables our agency to thrive and deliver brilliant work. As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com.

Application Submission Statement

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California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Recruiting Privacy Notice Links Recruitment Privacy Notice https : / / www.bursonglobal.com / p / recruitment -privacy-notice

In New York City, the base salary for this position at the time of this posting may range from $60,000.00 to $140,000.00.

Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

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