Trade Pricing and Promotions Manager

Description :

Why join the GoMacro team?

We're a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet.

We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level.

Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

How GoMacro's history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm.

In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro's healthy and delicious MacroBars, which are now available in stores nationwide.

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro : Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well.

It's our goal to inspire people to have a healthy body, sharp mind, and bold spirit†and we believe doing fun, and meaningful work is part of that.

Join us as we make the world better, one bite at a time!

That's why we :

• Hire people who share our company values and support the growth and development of their careers.
• Embrace the opportunity to do meaningful work that has a positive impact on the planet and people's lives.
• Offer competitive benefits, plus holistic perks like our Annual Give Back Day, gym, PTO, and more

Position Description :

The Trade Pricing & Promotions Manager will play a crucial role in optimizing our trade spending and driving improved ROI across our customer base.

Collaborating closely with Field Sales Teams and key internal partners, including Sales Finance and IT, you will lead the management of our Trade & Promotions Management system (TPM).

In this position, you will ensure that all components of customer business plans†such as price changes, new items, and trade promotions†are accurately captured and efficiently executed.

As the primary point of contact for Field Sales regarding the TPM system, you will leverage your expertise to facilitate accurate annual account planning.

Core Responsibilities :

• TPM System Launch : In Year 1, lead the critical launch of our Trade & Promotions system, ensuring a smooth transition and integration across all relevant teams.
• Account Planning Process Development : Collaborate with the Sales Planning & Strategy Director to define and refine the Account Planning Process using TPM, aligning it with our strategic objectives and best practices.
• Data Analysis & Insights : Lead the analysis of trade promotions and pricing strategies to assess their effectiveness and ROI.

Provide actionable insights that drive decision-making and optimize trade spending.

• Strategic Recommendations : Develop and present recommendations for improving trade promotion effectiveness and maximizing profitability across various customer accounts.
• Collaboration & Leadership : Work closely with sales teams to understand their needs and challenges, guiding them in utilizing the TPM system to enhance their strategies.
• Knowledge Sharing : Act as the go-to expert on the TPM system, ensuring that all stakeholders are trained and equipped to capture, analyze, and utilize data effectively.
• Continuous Improvement : Identify opportunities for system enhancements and process improvements that will drive greater efficiency and impact in trade spending.
• In this dynamic role, you will not only manage the technical aspects of the TPM system but also lead strategic initiatives that enhance our trade promotions and pricing practices, contributing to the overall success of the organization.

Job Responsibilities :

Trade System Management : 50% of TIME

• TPM integrations, system Management, Enhancement, and Ownership.
• Collaborate with 3rd party system owner (CPG Vision), in-house IT Team, to effectively launch and manage any changes to sales deliverables and inputs (pricing, promotions, forecast volume, etc.)
• Daily technical operation of the Sales department's TPM systems, including database administration and maintenance as well as developing and producing reports utilized in sales forecasting and account management.
• Assures consistency of inputs for promotions & trade spend across all of Field Sales - Train and educate Field Sales on Best Practices regarding usage and management of TPM system, ensuring consistent pull-through across the sales organization.
• Constantly review promotional calendar to ensure customer plans are within promotional guidelines, and held accountable for approvals outside of guardrails and exceptions.
• Lead ongoing enhancements and upgrades to the TPM system, ensuring it evolves to meet business needs and integrates the latest analytics capabilities for improved trade promotion effectiveness.

Account Planning / Customer P&L Management : 50% of TIME

• Analyze, track and report changes to Gross Sales, Trade Rates, Net Pricing, Net Sales, etc. highlighted from TPM system.
• Create and monitor KPIs to track the performance of in-market pricing actions.
• Create and execute a Post-Event Analysis process, driving ROI evaluation.
• Work strategically with the Director and Finance to establish key trade and customer objectives.
• Lead ad-hoc projects that enhance the company's growth and profitability.
• Prepares and delivers regular reports to the management team, highlighting financial and sales performance, variances, and areas for improvement.
• May be asked to perform additional duties as necessary.

Requirements :

Skills and Competencies :

3+ years of experience with Trade Promotion (TPM) systems required.

7+ years of experience in the Consumer-Packaged Goods (CPG) Industry within Trade Marketing, Sales Strategy, SRM (Strategic Revenue Management) and / or Financial Planning & Analytics required.

Team oriented with great ability to build relationships and work cross-functionally.

CPG Vision experience is a plus.

Required Education / Experience :

Minimum 4-year college degree

3+ years of experience with Trade Promotion (TPM) systems

5+ years of experience :

Internal : Sales Planning / Customer Development / Category Insights

External : Customer Sales

7+ years of experience in the Consumer-Packaged Goods (CPG) Industry within Trade Marketing, Sales Strategy, SRM (Strategic Revenue Management) and / or Financial Planning & Analytics

Required Technical Expertise :

Skilled in Microsoft Office (Word, PowerPoint, Excel, Outlook)

SAAS-based TPM systems

Financial acumen with forecasting models, trade spend ROI + scenario planning, and P&L

Advanced pricing analytics & ability to draw insights and make business recommendations

Travel Required :

2 weeks per year + any training

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or touch objects, tools, or controls.

The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl.

The employee must occasionally lift and / or move up to 30 pounds, usually waist high, up to 50 feet away. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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