Sr. Marketing Campaign Manager.

As the Sr. Campaigns Manager, youll lead strategic planning & implementation of multi-channel, cross-functional campaigns.

This role will drive go-to-market campaigns strategy to engage, acquire, & retain customers using Vimeo in the workplace.

The way we work today is evolving, & video is a key part of that transformationthis is a unique opportunity to position Vimeo as a leader in the future of work, & to drive the adoption of Vimeo in every business.

This is a new role & you will play a pivotal part in building the foundation of this team & establishing new processes within the organization.

Youll work in close collaboration with the rest of the marketing team to drive planning, align with stakeholders, & manage execution from initial concept through measuring success & optimizing performance.

You will be responsible for leading the campaign plan, including coordinating alignment on messaging & positioning, content, campaigns, distribution, budget, objectives & key results.

You will work with leaders from product marketing, content, field marketing, communications, community, paid media, CRM, & more to define & prioritize campaigns in order to impact our revenue goals.

You will have a track record of successfully managing complex processes across multiple teams, & cultivating productive collaboration with various stakeholders to craft industry-leading marketing campaigns.

What youll do :

• Drive strategic planning & execution of marketing campaigns for our target audiences.
• Develop a deep understanding of our audiences using frameworks like job-to-be-done (JTBD) & ideal customer profile (ICP), working closely with Product Marketing, Content, & Communications teams
• Work with Lifecycle & other channel teams to coordinate effective distribution across the customer journey
• Manage & coordinate the campaign implementation process, aligning with key stakeholders on objectives & timelines
• Work with marketing leadership to establish target goals & budget
• Align with the Marketing Operations & Analytics to ensure proper tracking
• Develop monthly & quarterly reports on campaign performance to share with the rest of the team & our leadership
• Identify opportunities to optimize & work with partner teams to implement
• Analyze the current campaign request process & make improvements
• Document process, templates, & helpful information & regularly communicate campaign efforts & updates

Skills & knowledge you should possess :

• 6+ years of Demand Gen & campaign marketing experience with a focus on B2B SaaS - bonus points if youve worked with self-serve / freemium funnels
• Exceptional communicator who is comfortable navigating large teams & operating cross-functionally
• Highly collaborative & a team player - youre known breaking down silos & bringing out the best in teams
• Strong in project management with the ability to coordinate multiple projects across various people & teams with deadlines & due dates
• Broad experience with content & marketing channels, including events, digital ads, CRM, & social
• Results-driven with ability to look at data & make inferences & recommendations
• Passion for video - as a marketer you have done video marketing & virtual events, & want to be a part of the next evolution of these tools
• Thrives in fast-paced environments

Targeted Base Salary Range : $105, to $160,

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire & nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment & a candidates home base.

Base salary is just one component of Vimeos total rewards philosophy. We offer a wide range of benefits & perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, & more.

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About Us :

Vimeo (NASDAQ : VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect & bring ideas to life.

We proudly serve our community of millions of users from creative storytellers to globally distributed teams at the world's largest companies whose videos receive billions of views each month. Learn more at .