Vice President of Leasing

About the Company :

A growing and reputable Single Family Rental company is seeking a highly motivated, positive individual with excellent leadership, organizational and communication skills, that can lead the marketing strategies and leasing team.

This is a hands-on position, and the successful candidate must be fully engaged and willing to roll up their sleeves. This role will be responsible for all day-to-day aspects of the leasing activities pertaining to the creation and execution of regional-specific sales strategies including rent and renewal pricing, creating a seamless application, lease signing, move-in process, and resident acquisition and retention.

This individual will oversee a team of 8-9 in house team members and 10-12 offshore resources as well as maintaining the Company’s key third party vendor relationships.

The successful candidate must be a strong leader with experience overseeing a team, detail-oriented, capable of managing multiple work streams simultaneously, as well as putting processes in place to ensure accuracy, efficiency and scale.

In this role, the candidate will work cross-functionally with the acquisitions, property management, and finance / accounting teams and must be able to communicate professionally and effectively with all personality types.

The candidate must possess strong marketing, analytical, presentation and writing skills. This is a position with significant growth potential throughout the organization along with visibility to private equity ownership groups and external lenders.

Responsibilities :

• Manage all Leasing activities to maximize lead to lease conversion rate.
• Implement new, and enhance existing, processes and procedures to help further scale the business and improve leasing and renewal rates.
• Create region-specific leasing strategies, including SEM, SEO and social media campaigns, and developing local broker networks as needed.
• Track and analyze market-specific and competitor pricing trends to determine appropriate rental pricing for each home.
• Work with acquisitions and construction team to ensure property meets neighborhood standards in order to maximize rental income for each individual property.
• Develop resident retention practices and strategies.
• Promote a positive work environment through training and mentorship of direct reports in order to develop team and achieve performance goals.
• Assist in developing applicant / resident friendly layout and content for Company website.
• Maintain Service Level Agreements through effectively managing call performance and lead management efforts to maximize revenue growth (specific metrics may be adjusted based on portfolio performance).
• Lead Leasing team in conducting quality conversations with prospective residents in all interactions, whether over the phone, text or email to increase lead conversion.
• Communicate regularly with the Company’s third-party vendors to ensure quality of services are meeting expectations and are aligned with Company strategy.
• Maintain and ensure accurate and timely reporting to the Company’s senior management and ownership groups.

Qualifications :

• Minimum 7 years of relevant experience in the national residential real estate industry. Single Family Rental experience a plus but not required.
• Minimum of 3 years of management and supervisory experience with a track record of building a successful team.
• Demonstrated track record of marketing and leasing nation-wide residential units successfully.
• Experience with Yardi Voyager / RentCafe highly preferred but not required.
• Prior experience with SEM, SEO, and social media marketing campaigns.
• Experience tracking and analyzing regional pricing trends.
• Knowledge of national Housing Assistance Programs (Section 8) is a plus.
• A good command of Microsoft Excel is a must, advanced knowledge is a plus.
• Detail-oriented, ability to multi-task.
• Self-starter who is willing do what it takes to hit goals and meet deadlines.
• Outstanding communication skills, both verbal and written, and can comfortably interact with an array of personalities.

Candidate must have the ability to develop a broad array of relationships among vendors, brokers, and senior management.

• Ability to prioritize, plan, organize, and coordinate work assignments, and simultaneously coordinate multiple tasks.
• Able to apply common sense, demonstrates logical and systematic thinking skills, and be adaptable to change and take ownership.
30+ days ago