Manager, Marketing Operations

NYC 299 Park Avenue (22957), United States of America, New York, New YorkManager, Marketing Operations

Capital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business.

Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).

The Capital One Software marketing team is seeking a Manager,Marketing Operations with strong analytical skills combined with strategic thinking and technical expertise to oversee and optimize our marketing operations.

This individual will partner closely with the Revenue Operations team to monitor, measure, and analyze the effectiveness of our marketing initiatives and use those insights to drive our marketing program forward to achieve revenue growth and overall company goals.

What you’ll do

Monitor the collection, management, and flow of data between marketing and sales systems (Marketo, Salesforce, etc.), identifying and rectifying any inconsistencies or inaccuracies to maintain data integrity and hygiene

Conduct ongoing analysis in our marketing database and provide insights that help drive lead generation, nurture, and qualification strategies and efforts

Identify qualified segments within our database we should target with nurture campaigns and / or account based marketing programs to increase conversion rates of MQLs into opportunities

Develop and maintain lead qualification criteria and regularly update based on new learnings, data, and feedback provided by the sales team

Partner closely with the Revenue Operations team to track & analyze the impact of marketing efforts on customer acquisition & develop unified pipeline reporting

Develop and lead a holistic marketing reporting program, creating & socializing reports on marketing performance, ROI, and operational efficiency, leveraging insights to recommend optimizations & future strategy

Maintain all tracking tags, infrastructure, and permits across various channels and platforms to ensure accurate and compliant data collection & processing (Marketo, Google Analytics, UTMs, web pixels, etc.)

Ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring

Identify bottlenecks and inefficiencies in marketing operations processes and workflows; develop and implement strategies for process improvement

Secure & maintain contracts for third party vendors and marketing tools and lead the strategy on how to get the most ROI from each

Create and maintain scalable processes that ensure best practices in lead generation and database management

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :

Your curiosity is endless. There’s always something else to learn.

You’re flexible and not afraid of change in fact you welcome the challenge.

You share your point of view, but seek out what might be missing and listen.

You have big ideas and know the best ones are driven by proof, persistence and patience.

You’re a storyteller. You simplify the complex and compel your audience to act.

You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

You care about the work, your team and the customers you serve.

Basic Qualifications

Bachelor’s degree

At least 5 years experience in a B2B marketing operations role

Preferred Qualifications

Strong data analysis skills

2 or more years experience with Adobe Marketo and Salesforce

5 or more years of working experience in technology or SaaS based businesses

Understanding and familiarity with Account Based Marketing (ABM) strategies and programs

Highly organized and detail-oriented with experience in cross-functional and matrixed teams

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.

Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site) : $147,800 - $168,700 for Manager, MarketingSan Francisco, California (Hybrid On-Site) : $156,700 - $178,800 for Manager, Marketing