Director - Creative Content

Track a link. Look for a creator. Find inspiration.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

Reporting Relationship : Reports to Head of Content

Status : Full-time (Exempt)

Position Summary

The Carolina Panthers Creative Director, Content will lead campaign planning and special projects on behalf of the content team, managing a team of creators to produce breakthrough work that capitalizes on tentpole moments for the organization.

The Creative Director will lead the development of an agency-style production house, serving the internal video, photography, and animation needs of the broader content team, and the organization as a whole.

The ideal candidate is an accomplished creative with demonstrated experience leading other creatives in a client-centric field, and is ready to build something new and exciting in-house as the Panthers embark on its next era of football in Charlotte.

Primary Responsibilities

• Lead content campaign planning, working alongside the NFL and the Panthers Marketing Department to identify tentpole moments presenting the opportunity to deliver award-winning creative.
• Lead the development of an internal creative-agency model, defining process, structure, standards, and more with the goal to establish a seamless process for organizational creative video, photo, and animation.
• Provide creative support and expertise according to the needs of the moment, supporting the Social and Digital team, Digital Video team, Broadcast team, and Game Presentation team in creative video, photo, and animation development.
• Create processes to rise to the creative needs of other Panthers departments outside of the Content team, including Partnerships, Community Relations, Ticketing, Stadium Operations, and more.
• Develop trusted freelance networks, with defined rate cards, and guide processes to produce content externally when in-house is not a strategic or viable option.
• Lead the development of a video style guide, standardizing animation styles, fonts, lower thirds, caption styles, and more to unify the brand expression of content projects.
• Serve as the Content team’s key conduit to the Brand Marketing, ensuring alignment around Brand priorities and applying Brand ethos into our video and animation style guides.
• Lead processes for translating Brand Style Guide into daily content applications across graphics, video, photo, and animation.
• Lead the Photography team, casting the vision for our photographic expression and ensuring the final product is both artistically resonate and serves the broader needs of the organization.
• Work with Team Photographer to lead the development of custom photo sets for key moments, such as free agent arrival, rookie photos, team production day, merchandise, marketing initiatives, and other opportunities for creative photo.
• Serve as the primary Partnerships lead for the Content department for original partner content, ideating and producing custom branded video content according to the needs of various partners, driving revenue for the organization while upholding Panthers platform standards.
• Lead Manager, Creative Media to build a production model that supports the creative needs of players, providing creative media support that grows the Panthers brand through the brands of our players.
• Work with Manager, Creative Media to lead the production of custom video projects to support the business, including projects in support of new stadium development, ownership priorities, and executive team priorities.
• Establish a positive, accountable, selfless, and future-focused culture across the Content team.
• Recruit, hire, and develop future leaders within the Creative Content department, guiding the career development of all members of your team.
• Collaborate with leaders across the Content department to keep the Panthers on the leading edge of innovation within the Social and Digital space.

Minimum Qualifications

• 10+ years in a hands-on creative production role, with 3+ years experience managing other creatives.
• Notable experience in a client-centric business, preferably in an agency structure.
• Demonstrated experience with effectively leading a team.
• Hands-on experience in either creative video, photo, animation, or graphic design.
• Understanding of Adobe creative environments.
• Ability and desire to work non-traditional hours, including nights, weekends, and holidays is a must. This role is expected to work every home game during the NFL season, plus travel and special events.
• Must pass pre-employment screens.
• Must be able to handle confidential, privileged, and / or sensitive information carefully and with sensitivity.

Skills for Success

• Excellent oral, written, communication, and proofreading skills.
• Detail-oriented, must be able to multi-task, and must be able to manage time successfully.
• Ability to adapt to a fast-paced environment and think creatively.
• Ability to work on a team and independently.

Physical Requirements

• Sitting at a desk and computer for long periods of time.
• Bending, standing, reaching, kneeling, and lifting technology equipment and office materials.
• Walking throughout the stadium facility, sometimes for an extended period of time.
• This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions).

Application Instructions

Applicants should include a link to a digital portfolio in the Recent Work section of the application.

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